Paid Marketing Lead

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense) while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

As the Paid Marketing Lead, you will be responsible for the strategy, execution, and optimization of paid marketing initiatives with the goal of driving app growth, acquiring prosumer owner-operators, and B2B demand generation from small and medium-sized fleets. This role requires a data-driven, results-oriented marketer who thrives in a fast-paced environment. You’ll have the opportunity to significantly impact the growth trajectory of Mudflap, reporting to the CEO and working closely with cross-functional teams to scale user acquisition and fleet partnerships.

Expectations (In this role, you will):

• Develop and Execute Paid Growth Strategies: Lead the creation and management of comprehensive paid acquisition strategies across digital platforms (Google Ads, Facebook, Apple, LinkedIn, etc.) to fuel app downloads, owner-operator acquisition, and B2B demand generation for SMB fleets.

• Campaign Management: Oversee the end-to-end management of paid campaigns, including keyword research, audience targeting, bid management, and creative strategy. Test and optimize across channels to maximize ROI.

• Channel Optimization: Identify and evaluate new and existing paid channels for effectiveness in driving acquisition at scale, focusing on cost-per-install (CPI), cost-per-lead (CPL), and cost-per-acquisition (CPA).

• Performance Tracking & Reporting: Analyze performance data and provide actionable insights to optimize campaigns. Create regular reports on key metrics (CAC, LTV, CTR, ROAS) and provide recommendations for scaling and improving efficiency.

• Collaboration with Cross-Functional Teams: Work closely with the product, sales, and operations teams to align paid media strategies with broader business objectives, ensuring seamless execution of campaigns and alignment with product offerings.

• Budget Management: Own the paid marketing budget, ensuring that spend is effectively allocated to meet growth goals while optimizing for efficiency and cost-effectiveness.

• A/B Testing: Run creative and copy A/B tests to refine and improve messaging across all paid marketing efforts.

• Market Research & Audience Insights: Stay on top of industry trends and conduct market research to understand the competitive landscape and find new opportunities to expand market reach.

• Vendor & Partnership Management: Collaborate with external partners, agencies, and vendors to drive paid growth and ensure best practices in campaign management.

Experience (What we look for):

• Experience: 5+ years of experience in paid digital marketing, with a focus on app growth, user acquisition, and B2B demand generation (ideally in fintech or marketplace industries).

• Proven Track Record: Demonstrated success in developing, managing, and optimizing paid growth campaigns that drive app installs and/or B2B lead generation.

• Technical Skills: Proficient in paid ad platforms (Google Ads, Facebook Ads, Apple, LinkedIn, etc.) and web analytics tools (Google Analytics, Amplitude, Mixpanel, etc.). Familiarity with mobile attribution platforms (e.g., AppsFlyer, Adjust, Branch, etc.)

• Analytical Mindset: Strong data analysis skills and experience optimizing for key performance metrics (CPI, CAC, ROAS, LTV). Ability to turn insights into actionable marketing strategies.

• Project Management: Excellent organizational skills with the ability to manage multiple campaigns and priorities simultaneously.

• Creative Thinking: Ability to develop and test creative marketing ideas to drive better engagement and conversion.

• Communication Skills: Excellent verbal and written communication skills to collaborate effectively with internal and external stakeholders.

Perks and Benefits (What we offer):

• A committed team on a mission to change a massive industry for the better

• A high bar for quality and commitment to self-improvement

• An open mind to new ideas and methodologies

• Competitive salary and benefit options

• Opportunities and support for major career growth

The base salary range for this role is $160,000 - $200,000 plus equity. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation. This position may also be eligible for additional incentives such as equity awards or short-term incentives. Our benefits include medical/dental/vision insurance, 401(k) with company match, WFH stipend, and PTO.

We value in-person connection and have our Headquarters in Palo Alto. While we prefer candidates located in the Bay Area for occasional meetings and team collaboration, we are open to remote team members located in the Pacific Time Zone who can travel periodically if needed.

To support our team, we offer:

✔ Commuter benefits to ease your travel
✔ Lunches and snacks to keep you fueled
✔ A collaborative, high-growth environment where you’ll work closely with top talent

Company Overview (Who we are):

Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.

Here are the core values that we believe in and look for in new teammates:

• Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do

• Make it Count: Act like an owner by focusing on the impact of your work

• Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates

• Sweat the Details: We keep our standards high and achieve them by paying attention to every detail

• Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible