Paid Media & ABX Campaign Manager, North America

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

The Paid Media & ABX team at Workday drives full-funnel demand and pipeline from our most valuable accounts through multi-channel, account-centric advertising. We collaborate closely with internal business leads, North America regional marketing (US and Canada), and external agency partners to reach the right accounts and buying groups with the right message at the right time.
This role will specifically support Workday's AI portfolio across HR, IT, and Operations — focusing on solutions such as VNDLY, HiredScore, Extend, and Evisort.
We are a team of doers. The work is hands-on, detail-heavy, and moves fast — from building media briefs and trafficking ads to analyzing performance data and optimizing campaigns in real time. If you are someone who finds satisfaction in the operational side of media, enjoys getting into the weeds, and takes pride in the quality of work that goes out the door, you will fit right in.

About the Role

As a Paid Media & ABX Campaign Manager, you will manage performance-oriented media programs tightly aligned to our paid media and ABX strategy in North America (US and Canada). You will help deliver measurable impact for our media investments by driving awareness, engagement, and pipeline from priority accounts — particularly for our AI solutions (VNDLY, HiredScore, Extend, Evisort).

Your emphasis will be on operational excellence across our NA demand programs, with a focus on digital channels that support ABX, including paid social, programmatic/display, video, and other performance media.

Program Ownership & Operations

• Lead day-to-day paid media and ABX program operations and reporting for North America, with a focus on our AI solutions

• Oversee media agencies across paid media programs supporting the Workday Marketing and ABX teams in NA

• Translate campaign objectives into clear media briefs and plans, including audience strategy (accounts, buying groups, personas, intent), channel mix, budgets, and KPIs

Optimization & Experimentation

• Work closely with the Paid Media & ABX team to inform and maintain Workday's demand media initiatives from planning through optimizations

• Identify and drive test-and-learn opportunities across creative, messaging, audiences, and landing pages to improve efficiency and effectiveness (e.g., CTR, CVR, CPL, and pipeline/revenue impact)

• Prepare and evaluate multi-platform media recommendations and results (digital, programmatic, paid social, video, and more as relevant to ABX and demand in NA)

Measurement & Collaboration

• Analyze campaign performance data across platforms and downstream systems, then share insights and recommendations in an executive-ready format with program partners

• Partner with marketing operations, web, and analytics teams to ensure accurate tagging, tracking, attribution, and smooth lead flow into Salesforce and marketing automation platforms

• Collaborate with other Media, ABX, and Demand Generation leads to ensure best practices in targeting, creative, testing, and measurement are applied consistently

• Stay current on paid media trends, tools, and process improvements in North America, and bring forward recommendations to evolve our approach

About You

Basic Qualifications

• 4+ years of experience in paid media planning/buying or digital marketing, with hands-on experience in demand generation or ABX/ABM programs in North America (US and/or Canada)

• Experience at an agency or on an in-house paid media team, with working knowledge of paid social, paid search, programmatic, or content syndication channels

• Experience with B2B advertising platforms such as LinkedIn, Demandbase or similar tools for planning, activation, and reporting

• General knowledge of channel capabilities across the funnel — awareness, engagement, and demand/pipeline

Other Qualifications

• Paid Media Expertise: Depth across digital media channels, especially content syndication, programmatic and paid social. Experience with LinkedIn, Meta and/or Reddit advertising is a plus. You are comfortable going from briefs and trafficking details to QA and reporting — no task is too small when it comes to getting great work into market

• Detail-Oriented Execution: You have an eye for the details that make campaigns run smoothly — from creative specs and ad copy to UTM parameters and reporting accuracy. You can manage complex information and maintain a high level of consistency across programs

• B2B SaaS & Account-Based Experience: Experience working with enterprise B2B audiences, complex buying groups, or account-based programs is preferred. Familiarity with platforms such as Demandbase (or similar ABX tools) and content syndication is a plus

• Communication & Partnership: Excellent verbal and written communication skills, with the ability to turn complex performance data into clear, actionable narratives. You can adapt your communication style to different audiences and collaborate effectively across teams and regions within North America

• Cross-Functional Collaboration: You enjoy working with a team and partnering across functions. You can build positive relationships across multiple teams, levels, and time zones, and you are effective at coordinating across internal and agency partners to launch programs on time and on brief

• Curiosity & Growth Mindset: Interest in learning and applying AI-powered tools (e.g., audience insights, creative iterations, reporting automation) to support and evolve your work. You stay curious about paid media trends and bring forward ideas for continuous improvement

• Ability to work independently, manage project-related budgets, and deliver results in a fast-paced, dynamic environment

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

 

Primary Location Base Pay Range: $112,500 USD - $168,700 USD

 

Additional US Location(s) Base Pay Range: $95,000 USD - $168,700 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email [email protected].

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