Performance Marketing Manager, San Francisco

Profound is on a mission to help companies understand and control their AI presence. As our Performance Marketing Manager, you will own paid media execution across all channels including Google, LinkedIn, YouTube, Meta, and beyond. You will be the hands-on expert who builds, optimizes, and scales the campaigns that drive pipeline for Profound.

You will work closely with our Demand Generation Manager and Head of Growth Marketing to set strategy and define campaigns. Your role is to bring those campaigns to life with precision by testing creative, optimizing audiences, managing budgets, and continuously improving performance. This role is for someone who loves the craft of paid media, from bidding strategies and account structure to experimentation and incremental gains that compound into outsized results.

• Own execution across all paid channels including Google Ads for search, display, and YouTube, LinkedIn Ads, Meta, and emerging platforms

• Build and manage campaigns end to end, from account structure and audience targeting to creative implementation and bid optimization

• Partner with the Demand Generation Manager to translate campaign strategies and account-based marketing plays into paid media tactics

• Manage and optimize budgets across channels, reallocating spend based on performance and pipeline impact

• Run rigorous A and B and multivariate tests on creative, copy, audiences, and landing pages to continuously improve results

• Own reporting and analytics for paid channels by building dashboards, tracking KPIs, and surfacing insights that inform strategy

• Work with creative, content, and product marketing teams to brief and iterate on ad creative, ensuring assets are optimized for each platform

• Stay current on platform changes, new ad formats, and best practices

• Ensure tracking, attribution, and integrations such as HubSpot and GA4 are properly configured to measure true impact

• 3 or more years of hands-on experience running B2B paid media campaigns with proven results in pipeline and revenue contribution

• Deep proficiency in Google Ads and LinkedIn Ads, with experience in YouTube, Meta, or programmatic as a plus

• Strong understanding of the B2B buyer journey and how paid media fits into a broader demand generation strategy

• Clear communicator who can explain performance, trade-offs, and recommendations to non-experts

• Experience working with or managing paid agencies and ability to get strong outcomes from external partners

• Comfortable working in HubSpot or similar CRMs or marketing automation platforms and understanding how paid connects to lifecycle and pipeline

• Proactive and ownership-oriented, consistently identifying opportunities to optimize without being told

• Experience marketing to SEO, marketing, or martech buyers

This is an on-site role based in our SoMa, SF office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $140,000 to $180,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.