Performance Marketing Manager

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Solar Energy World-now a wholly owned subsidiary of Comcast Corporation-is one of the region's top‐rated, award‐winning residential solar installation companies, proudly serving Maryland, Virginia, Delaware, Pennsylvania, New Jersey, Florida, and Washington D.C. since 2009. As part of Comcast's rapidly expanding Energy Services business unit, Solar Energy World is backed by the full strength, resources, and long-term commitment of one of the most recognized companies in the world. Comcast has a proven track record of acquiring and scaling high‐performing businesses, and Solar Energy World is a key part of that vision. Together, we're expanding our reach while staying true to our core values of in‐house quality, integrity, and lasting value for every homeowner we serve-because tomorrow matters. We are hiring a Performance Marketing Manager to lead digital marketing strategies, focusing on paid social acquisition and paid search programs to drive engagement and conversion. Responsible for synthesizing data analysis with content strategy, fostering organic and paid search performance. The role also mentors junior staff and manages key vendor relationships.
Job Description
Responsibilities:

• Crafting and managing a multi-million dollar paid search budget to achieve acquisition and revenue goals.
• Serve as the primary owner of performance marketing agency relationship, holding them accountable to cost, revenue, and efficiency metrics across tactics and campaigns
• Cultivating daily interactions with vendors to align paid campaign strategies with business objectives.
• Designing and overseeing test plans for search ad copy and landing pages to enhance conversion rates.
• Analyzing search marketing data to develop insights and determine effective optimization strategies.
• Conducting regular search engine optimization audits to uncover opportunities and improve organic rankings.
• Collaborating with Agile and UX teams as the SEO authority to ensure new content meets optimization standards.
• Mentoring Digital Marketing Specialists, fostering expertise and guiding performance in line with departmental goals..
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Marketing Strategies; Marketing Effectiveness; Digital Marketing Strategies; Business Objectives; Marketing Data
Salary:
Primary Location Pay Range: $81,805.25 - $122,707.87
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years