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About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Run digital advertising programs hands-on, working inside ad platforms daily. Structure campaigns, launch experiments, review results and decide how budget is spent, tuning the approach every week.
What you'll do
- Plan, launch and optimize advertising campaigns, with one major social platform as the main channel and a search platform as a strong second.
- Set up campaign structures and run a steady series of experiments across audiences, creative and spend.
- Review performance data and decide how to allocate budget.
- Implement and maintain conversion tracking, including pixel and server-side event setup.
- Refine the overall program each week based on what the numbers show.
Requirements
What we're looking for
- Extensive hands-on experience managing full-cycle campaigns on Meta and Google Ads.
- Technical skill in pixel and Conversions API setup, event optimization and campaign structure.
- Experience at an early-stage consumer or prosumer startup with an AI focus.
- Comfort with the ambiguity and hard work of an early-stage startup.
- Based in or willing to relocate to San Francisco, with full-time in-person presence.
Bonus points
- Experience marketing AI-first, prosumer or product-led growth products.
Benefits
Compensation and benefits
- Base salary: USD 130,000 to 190,000 per year
- Equity
Location and work model
- San Francisco, California, United States
- Hybrid, 3 days per week in office
- Full-time
What you need to know about the San Francisco Tech Scene
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
