Principal Product Manager, Growth - Discovery(Exchange)

What You'll Actually Do:

• Own the discovery and landing layer. Landing page architecture, intent-matched entry points, deeplink strategy, and content-to-product bridges are yours. You capture traders at the moment of intent - and you make the call on what ships.

• Match the experience to intent. You design landing experiences off real intent signals - search queries, referral sources, market conditions, asset interest - so the right value proposition lands the instant a trader arrives.

• Build a scalable landing-page system. You own parameterized templates that let the team spin up intent-matched pages for new trading pairs, market events, competitive moments, and campaigns - fast, without re-engineering.

• Own first-visit-to-account-creation conversion. You hold primary accountability for visitor-to-registration rate, cost-per-registration, and registration quality. Nothing in this funnel ships without your sign-off.

• Run a rigorous top-of-funnel experimentation program. You test value props, layouts, form design, social proof, urgency mechanics, and friction reductions - managing peeking bias, sample-ratio mismatch, and novelty effects yourself.

• Optimize for quality, not vanity volume. You measure downstream KYC completion, funding, and first-trade conversion of registered cohorts so you never optimize for low-intent sign-ups.

• Own acquisition channel economics. You build multi-touch attribution, incrementality measurement, and channel economics models - blended and marginal CAC, LTV-to-CAC by cohort, payback period - and shift investment toward channels that produce high-LTV traders. You partner with marketing, partnerships, and brand to align their spend with the experiences you build.

• Operate AI-native. You use agentic AI tools (Cursor, Claude Code, Gemini, ChatGPT) as core to your daily workflow, and integrate AI into the product - dynamic landing-page personalization, AI-driven intent matching - where it creates genuine user value.

Requirements:

• You've owned a top-of-funnel or conversion funnel end-to-end. Point to the funnel you owned, the drop-off you identified, the intervention you built, and the conversion number that moved.

• You operate at high-growth pace. ~6-8+ years in Product Management at a high-growth technology company - crypto exchange, fintech, neo-bank, or multi-asset broker is ideal but not mandatory - where you personally owned conversion optimization, landing/acquisition experiences, or growth instrumentation.

• You think in channel economics. You can model blended and marginal CAC, LTV-to-CAC, and payback, and you understand multi-touch attribution and incrementality well enough to redirect real budget on the evidence.

• You own your own data. You write SQL for funnel and cohort analysis, design an event taxonomy from scratch, and live in Mixpanel/Amplitude/Segment/GA4. You size the opportunity and prioritize without waiting for someone to hand you the analysis.

• You run experiments that hold up. You design statistically valid A/B tests and manage peeking bias, sample-ratio mismatch, and novelty effects - on Optimizely/VWO/LaunchDarkly/Statsig or equivalent - and you understand how SCA/GDPR/ePrivacy shape tracking consent.

• You have UX instinct. You can spot a conversion-degrading problem from a session recording and produce a testable hypothesis within hours, with a sharp eye for information hierarchy, trust signals, CTA design, and landing-to-sign-up flow across web and mobile.

 

Preferred:

• AI-native execution at the frontier: demonstrable, human-in-the-loop use of agentic AI tools to measurably compress the discovery-to-delivery lifecycle. We treat this as core, not a nice-to-have.

• Performance-marketing fluency: you've partnered closely with paid/organic acquisition and can speak the language of channel teams.

 

Why This Role:

• Direct revenue impact. You own the front door. Every trader the company acquires comes through the system you build.

• Frontier of the space. Profitable crypto acquisition at scale is unsolved. You won't maintain a mature product - you'll build the playbook.

• Real ownership. You own the funnel, the spend logic, and the call. No layers, no politics, no waiting for permission.

• High-caliber team. A cross-functional Growth team of PMs, engineers, data scientists, and designers.

• Path to scope. Start with discovery and conversion; grow into the full trader lifecycle as you prove it out.