Salesforce Logo

Salesforce

Principal Software Engineer, Full Stack

Posted 14 Days Ago
Be an Early Applicant
In-Office
2 Locations
197K-345K Annually
Expert/Leader
In-Office
2 Locations
197K-345K Annually
Expert/Leader
Lead architecture and technical strategy for Event Technology and public web experiences. Design scalable AI-integrated systems, ship production-grade front-end and back-end software, ensure observability and resilience, evaluate human/AI-generated code, mentor engineers, and collaborate across product, UX, and cross-functional teams.
The summary above was generated by AI

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Software Engineering

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Team

The Event Technology team delivers a cutting-edge technology stack that enhances in-person, digital, and on-demand experiences across Salesforce's event portfolio. Our industry-leading platforms and solutions help connect target audiences to the content they need, when and where they need it — making it as easy as possible for them to learn how to use Salesforce products and drive business growth.

About the Role

Salesforce delivers world-class events, both in-person and virtually. As the Principal Engineer focused on architecture priorities for the Event Technology portfolio, you will play a crucial role in defining and driving the technical vision and strategy. You will oversee the architectural integrity of our platforms and ensure they align with our future state objectives, and will play a part in transforming how we work through helping define how we integrate AI tools into our daily workflows.

This leadership role requires a deep understanding of software development, architecture principles, AI fluency and a passion for innovation and excellence in scalability, performance, observability, and user experience. In addition to Events Technology, you will play a part in other public web experiences including www.tableau.com, www.mulesoft.com, and "role based" sites such as the developer, admin, and architect subdomains of Salesforce.com.

"You build it, you own it." Our engineering teams are responsible for the ongoing maintenance of our apps. Therefore this role will at times require active engagement on deployments, monitoring, incident management and response, vendor oversight, and general ongoing operational activities.

What You'll Be Doing

  • Build and ship high-quality, production-grade software using modern engineering practices, with AI as a core part of your development workflow — pushing the boundaries of AI development tools to deliver secure, optimized, and high-quality code.

  • Design and orchestrate complex systems where AI agents integrate seamlessly into human workflows, driving efficiency and innovation at scale.

  • Contribute to building and maintaining the shared system context, an explicit repository of system designs, constraints, and standards that enables AI to operate accurately and reliably.

  • Critically evaluate code (Human or AI-generated) for correctness, quality, security, and performance .

  • Lead the architectural strategy and direction for the Event Technology and websites portfolio, ensuring alignment with Marketing Technology's overall technology vision and business goals.

  • Strategically plan, design, and execute the implementation of highly scalable solutions that meet current and future business needs.

  • Collaborate with Architects, Lead Engineers, Product, UX, and cross-functional teams in the application design process, contributing innovative ideas and technical expertise.

What We're Looking For

Required Skills

  • 10+ years of professional software development experience in designing, building, scaling, and maintaining production systems.

  • A demonstrated, genuine AI-first approach to engineering — using AI to move faster, build fluency across the stack, and contribute well beyond your core specialty.

  • Proven experience leveraging AI tools (Claude, Cursor, etc.) in daily workflows and the ability to uplevel other engineers' usage of AI tools.

  • Advanced prompt engineering skills and the ability to write precise, structured prompts and cultivate the system context that makes AI outputs reliable, secure, and production-ready.

  • Proven experience in a technical leadership role, including architecture, design, and implementation of complex software systems.

  • Strong understanding and embodiment of service ownership principles; expertise in building observable and resilient systems with the ability to proactively prevent issues before customers notice.

  • Proven ability to mentor team members to support their understanding and growth of software engineering concepts and aid in their technical development.

  • Experience developing front-end and back-end software, preferably including JavaScript with TypeScript, with frameworks such as React, runtimes including Node.js, and CSS frameworks such as Tailwind or Sass.

  • Experience building high-scale microservices on AWS (preferred), GCP, or other public cloud substrates. Examples of AWS services we use include Lambda, DynamoDB, SNS, SQS, EventBridge, API Gateway, and more.

  • Expertise in consuming (and ideally building) GraphQL and RESTful APIs and strong understanding of API security best practices.

Preferred Skills

  • Knowledge of mobile and cross-platform/browser test automation.

  • Experience with Snowflake, Google Analytics, and configuring CDNs such as Akamai.

  • Proven ability to collaborate closely with cross-functional teams, including product managers, designers, and other engineering teams, to deliver exceptional user experiences.

  • Strong understanding of Agile methodologies: Scrum and Kanban.

  • Bachelor's or Master's in Computer Science, Technology, or equivalent experience.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $197,300 - $313,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $237,700 - $344,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

HQ

Salesforce San Francisco, California, USA Office

1 Market, San Francisco, CA, United States, 94105

Salesforce Oakland, California, USA Office

Oakland, United States

Salesforce San Mateo, California, USA Office

San Mateo, United States

Salesforce South San Francisco, California, USA Office

South San Francisco, United States

Similar Jobs

17 Days Ago
Remote or Hybrid
7 Locations
114K-180K Annually
Senior level
114K-180K Annually
Senior level
Gaming
Lead development of core client systems and engine-level infrastructure in Unity/C#. Diagnose and fix cross-cutting performance issues, upgrade third-party SDKs, evolve build tooling, produce design docs, scope multi-week infrastructure initiatives, mentor engineers, and drive profiling, optimization, and architecture changes to enable future features.
Top Skills: AndroidAWSC#DatadogGitiOSKubernetesUnity
4 Hours Ago
Hybrid
39K-52K Annually
Entry level
39K-52K Annually
Entry level
Automotive • Professional Services • Software • Consulting • Energy • Chemical • Renewable Energy
Manage the post-receiving lifecycle of laboratory samples, including verification, labeling, data entry, storage, internal transport, inventory checks, and final disposition. Operate pallet jacks and forklifts, maintain accurate tracking records, communicate sample status, support compliance and operational reporting, keep storage areas safe and organized, and assist with training and workflow improvements.
Top Skills: ForkliftsLaboratory Information Management Systems (Lims)ExcelMicrosoft OutlookMicrosoft WordPallet Jacks
4 Hours Ago
Remote or Hybrid
United States
60K-101K Annually
Mid level
60K-101K Annually
Mid level
Artificial Intelligence • Cloud • Sales • Security • Software • Cybersecurity • Data Privacy
Manage assigned client accounts to ensure satisfaction and renewals. Coach clients on SailPoint/IdentityIQ identity and access solutions, monitor usage and risks, provide strategic updates, identify expansion opportunities, and drive resolutions to customer issues.
Top Skills: IdentityiqSailpoint

What you need to know about the San Francisco Tech Scene

San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.

Key Facts About San Francisco Tech

  • Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Google, Apple, Salesforce, Meta
  • Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
  • Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
  • Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account