Lead RH's organic growth and acquisition strategy across a large global ecommerce platform. Own enterprise SEO, AI discovery optimization, experimentation, analytics, and cross-functional execution to increase qualified traffic, acquisition, and revenue while raising product organization growth capabilities.
RH is seeking a Product Leader of Growth and Acquisition to own how customers discover and choose our brand across organic search, AI-powered discovery, and the broader digital acquisition journey. As consumer behavior continues to evolve, you will lead the strategy and execution of RH's organic growth engine across a large, global ecommerce platform spanning multiple markets and languages. This role is an ideal fit for a strategic SEO leader ready to step into broader product ownership, or a growth PM with genuine, hands-on SEO depth. Combining deep SEO expertise with a product management mindset, you will drive experimentation, leverage analytics to uncover growth opportunities, and optimize the customer discovery experience to increase qualified traffic and business impact. Working cross-functionally with product, engineering, design, and analytics teams, you will help shape the future of how customers find RH while raising the analytical rigor and growth capabilities of the broader product organization.
YOUR RESPONSIBILITIES
- Lead RH's organic growth strategy, defining the roadmap, prioritizing opportunities, and aligning initiatives to measurable business outcomes.
- Drive enterprise SEO across a large, global ecommerce platform, optimizing site architecture, crawlability, structured data, page performance, and technical implementations that strengthen long-term organic visibility.
- Develop RH's AI discovery strategy, ensuring our content and products are optimized for emerging search experiences including AI Overviews, ChatGPT, Perplexity, and future conversational platforms
- Define how we measure AI, using log data, crawler activity, and emerging tooling to turn a murky signal into decisions
- Build a disciplined experimentation program by developing hypotheses, running A/B tests, analyzing results, and translating insights into scalable improvements across acquisition and conversion.
- Collaborate with product, engineering, design, merchandising, content, and analytics teams to deliver growth initiatives while influencing priorities through data-driven recommendations.
- Measure performance using analytics and experimentation, connecting organic growth initiatives to customer acquisition, revenue, and long-term business impact.
- Champion a culture of data-informed decision making, helping elevate analytical rigor and growth thinking across the digital product organization.
OUR REQUIREMENTS
- 4+ years of experience in Growth Product Management, SEO, or digital growth, with a demonstrated ability to drive measurable organic acquisition and business results at scale.
- Deep expertise in enterprise SEO, including technical SEO, site architecture, structured data, Core Web Vitals, large product catalogs, faceted navigation, and complex ecommerce environments.
- Strong analytical capabilities with experience using GA4 (or equivalent), experimentation frameworks, dashboards, and SQL or comparable data analysis tools.
- Exceptional communication and cross-functional leadership skills, with the ability to influence teams and executives through thoughtful analysis and clear recommendations.
- A product thinker first. You treat organic as a revenue driver, not just a traffic channel, and you don't just execute a channel checklist. You use data to find the signal, form a hypothesis, and move, without mistaking endless analysis for progress.
At RH, we are committed to promoting pay equity. Rate of pay is determined based on each individual's experience, qualifications, and the geographic location of the role.
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