Product Marketer

Hi, we're The Browser Company 👋 and we're building a better way to use the internet.
Browsers are unique in that they are one of the only pieces of software that you share with your parents as well as your kids. Which makes sense, they're our doorway to the most important things — through them we socialize with loved ones, work on our passion projects, and explore our curiosities. But on their own, they don’t actually do a whole lot, they’re kind of just there. They don’t help us organize our messy lives or make it easier to compose our ideas. We believe that the browser could do so much more — it can empower and support the amazing things we do on the internet. That’s why we’re building one: a browser that can help us grow, create, and stay curious.
To accomplish this lofty task, we’re building a diverse team of people from different backgrounds and experiences. This isn’t optional, it’s crucial to our mission, as we need a wide range of perspectives to challenge our assumptions and shape our browser through a bold, creative lens. With that in mind, we especially encourage women, people of color, and others from historically marginalized groups to apply.

We’re looking for our founding Product Marketing Manager to bring strategic structure to how we take Dia to market. Dia is growing from early adopters into a much broader audience of knowledge workers, and this role will shape how we make that leap. You’ll define the positioning, messaging, and go-to-market foundations that shape how we explain the product, how we launch features, and how we show up across the full customer journey.

Our marketing team is small and creative, and we’re not looking for someone who wants to run someone else’s playbook. We need someone who gets excited by our bet — then builds the systems to bring it to life: positioning frameworks, launch processes, lifecycle campaigns, cross-channel cadence. You’ll set the direction and do the work, operating at the intersection of product and marketing with the craft sensibility that matches how we build our product.

This role is ideal for a marketer who pairs strong strategic instincts with the desire to build things from scratch. You aspire to join a team of product thinkers, designers, and storytellers — and you want to be the person who defines how we bring Dia into the world.

• Define positioning and messaging: Establish Dia’s product narrative, value propositions, and messaging hierarchy across surfaces ground

• Own go-to-market strategy for product and feature launches, including positioning, channel strategy, timing, and cross-functional coordination.

• Develop use case storytelling and social proof — shaping the narratives that show people why Dia matters for how they work, and amplifying how real users talk about the product.

• Set the strategic direction for how Dia shows up across website, email, and social — defining what we communicate and why, not managing posting schedules.

• Own lifecycle and re-engagement strategy across the full user journey — onboarding, activation, retention, and how we speak to members at every stage.

• Work closely with Product, Engineering, Design, and Insights to plan launches, validate narratives, and resolve adoption friction.

• Keep a live line to customers through community, feedback loops, and direct engagement — turning what you hear into sharper positioning and better go-to-market decisions.
  

• 6+ years owning positioning and go-to-market at a product-led company. You’ve built the frameworks — not inherited them — and can walk us through the decisions you made and what they changed.

• You’ve operated across the product-marketing line. Whether you’ve held both titles or your PMM work shaped product decisions, you understand how products get built, not just how they get marketed.

• You have taste and an editorial eye. You hold a high bar for how things look, read, and feel — and you’ve partnered closely with design teams to get there.

• You’re entrepreneurial and AI-native. You move fast with a small footprint, use AI tools in your own work, and don’t wait for headcount to make things happen.

• You want to do things differently. You’re drawn to products that don’t market themselves and excited by the bet we’re making on Dia. You resonate with our company values ↗.

• We’re primarily focused on hiring in North American time zones and require that folks have 4+ hours of overlap time with team members in Eastern Time Zone.

• Our total compensation for full-time employees includes base salary, equity, and comprehensive benefits. The annual base salary range for this role is $200,000 - $260,000 USD. The final offer will depend on your experience, expertise, and interview performance. Our goal is simple: if it feels like the right mutual fit, compensation shouldn’t be the thing that gets in the way. We’ve built a small, talent-dense team who cares deeply about their craft, and we pay competitively in line with current market benchmarks.

• Benefits. We offer best-in-class benefits (https://go.atlassian.com/perksandbenefits) designed to support you, your family, and your life outside of work. Think big-company perks with startup-style impact, ownership, and ways of working — so you have the space and support to do the best work of your career.

• Location. We’re a remote-friendly company and can hire in the US or Canada. If you live in New York (or want to visit), you’re welcome to work from our office in Williamsburg.

The Browser Company is an ambitious team of close to 100 people (and growing!) who are passionate about building great products. We are a remote-first, distributed team, with the option to work from office in Brooklyn, New York. We strongly support diversity and encourage people from all backgrounds to apply. 
🚙 To read more about what we value as a company, check out Notes on Roadtrips on our blog.