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About the Company
About the Role
We are looking for a Product Marketing Manager to help define, position, and scale Atlas. This role sits at the intersection of product, engineering, and go‑to‑market, with a primary focus on translating Armada’s Atlas Platform capabilities into clear, differentiated value for enterprise and public‑sector customers.
This is a hands‑on, operating PMM role—not a pure content or launch‑only function. You will deeply understand how Atlas works (enterprise scale management of connectivity, networking, orchestration, deployment, and operations in the cloud and at the edge) and turn that complexity into compelling positioning, messaging, and GTM execution.
The ideal candidate is comfortable working with highly technical products, thrives in ambiguity, and wants meaningful ownership over how a category‑defining edge platform is understood, sold, and adopted.
Location: United States (Flexible)
What You’ll Do
Product Marketing & Platform Positioning (Primary Focus)
- Own positioning and messaging for Atlas
- Translate Atlas features and vision into clear customer value propositions
- Define ICPs, buyer personas, use cases, and customer journeys for edge‑driven deployments
- Partner closely with Product and Engineering on roadmap narrative, packaging, and feature launches
- Lead platform and feature launches with strong internal readiness and external clarity
- Analyze the competitive landscape and work across GTM and Product to come up with the unique value proposition for Atlas.
Atlas Use Cases & Vertical GTM
- Develop use‑case‑driven messaging for industries needing Atlas, including but not limited to emergency management, oil & gas, mining, utilities, telcos, and manufacturing
- Map Armada Atlas platform capabilities to real‑world operational, security, and deployment challenges
- Support vertical or segment‑specific GTM motions with Sales and Solutions Engineering
Go‑to‑Market & Sales Enablement
- Build sales enablement assets that clearly explain what Atlas does, where it fits, and why it wins
- Create pitch narratives, messaging frameworks, solution briefs, and competitive positioning
- Partner with Sales, SEs, and Customer Success to support pipeline creation and deal acceleration
- Ensure consistent, technically accurate messaging across the field
Cross‑Functional Collaboration
- Act as the connective tissue between Product, Engineering, Sales, and Marketing
- Incorporate customer and field feedback into positioning and roadmap narratives
- Support analyst briefings and market education around edge computing and distributed infrastructure
Market & Customer Insight
- Engage directly with customers to understand edge deployment challenges and buying drivers
- Track competitive platforms in edge computing and infrastructure
- Help shape how the market understands Armada’s edge strategy and differentiation
What Success Looks Like
- Clear, credible messaging that demystifies edge computing and Atlas
- Sales teams confidently articulating value in complex, technical buying cycles
- Product launches that drive adoption and engagement
- Strong pull from Product, Sales, and SE teams as a trusted GTM partner
Required Qualifications
- 5–8+ years of experience in product marketing or related roles
- Experience marketing technical platforms, ideally with background in communications, networking, drones, and/or edge computing
- Proven ability to translate complex products into customer‑centric messaging
- Strong cross‑functional collaboration with Product and Engineering
- Comfort operating in fast‑moving, ambiguous environments
Preferred Qualifications
- Background in engineering, infrastructure, networking, or technical pre‑sales
- Familiarity with edge deployment models and hybrid environments
- Experience selling to enterprise, government, or regulated industries
- Exposure to early‑stage or high‑growth platform companies
Why This Role at Armada
- Ownership of how a category‑defining edge platform is positioned and sold
- Deep partnership with Product and Engineering
- Opportunity to shape an emerging market
- Clear growth path into senior PMM or GTM leadership roles
Compensation & Benefits
For U.S. Based candidates: To ensure fairness and transparency, the on-target earnings salary range for this role for candidates in the U.S. are listed, varying based on location experience, skills, and qualifications. In addition to the salary, this role will also be offered equity and subsidized benefits (details available upon request).
Benefits
- Medical, dental, and vision (subsidized cost)
- Health savings accounts (HSA), flexible spending accounts (FSA), and dependent care FSAs (DCFSA)
- Retirement plan options, including 401(k) and Roth 401(k)
- Unlimited paid time off (PTO)
- 14 paid company holidays per year
#LI-Remote #DA-1
You're a Great Fit if You're
- A go-getter with a growth mindset. You're intellectually curious, have strong business acumen, and actively seek opportunities to build relevant skills and knowledge
- A detail-oriented problem-solver. You can independently gather information, solve problems efficiently, and deliver results with a "get-it-done" attitude
- Thrive in a fast-paced environment. You're energized by an entrepreneurial spirit, capable of working quickly, and excited to contribute to a growing company
- A collaborative team player. You focus on business success and are motivated by team accomplishment vs personal agenda
- Highly organized and results-driven. Strong prioritization skills and a dedicated work ethic are essential for you
Equal Opportunity Statement
At Armada, we are committed to fostering a work environment where everyone is given equal opportunities to thrive. As an equal opportunity employer, we strictly prohibit discrimination or harassment based on race, color, gender, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other characteristic protected by law. This policy applies to all employment decisions, including hiring, promotions, and compensation. Our hiring is guided by qualifications, merit, and the business needs at the time.
Unsolicited Resumes and Candidates
Armada does not accept unsolicited resumes or candidate submissions from external agencies or recruiters. All candidates must apply directly through our careers page. Any resumes submitted by agencies without a prior signed agreement will be considered unsolicited and Armada will not be obligated to pay any fees.
Armada San Francisco, California, USA Office
San Francisco, CA, United States
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