Product Marketing Manager, Earners Experience

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
Cash App is building the future of money for modern earners - people whose income comes from multiple, dynamic sources like gig platforms, marketplaces, and peer-to-peer selling. We're looking for a Product Marketing Manager (PMM), Earners Experience to lead how this vision comes to life.
You will own product marketing for the Earners experience, including the development and go-to-market of our Earnings Builder and payouts API, enabling customers to seamlessly bring earnings into Cash App from across income streams.
A key part of this role is ensuring the Earners experience works for diverse, real-world earners, including Spanish-speaking customers. This PMM will help define how we reach, earn trust with, and deliver fast, reliable access to money for Spanish-speaking modern earners.
Our ambition is simple: win by being first where money enters the system.
You Will

• Own the end-to-end product marketing strategy for the Earners experience, from early product definition through launch and iteration.
• Lead positioning and messaging for the Earnings Builder, including P2P selling and aggregation of earnings across income streams.
• Drive go-to-market strategy for earnings entry points and payouts into Cash App.
• Define how the Earners experience meets the needs of Spanish-speaking modern earners, including positioning, trust signals, and education.
• Partner closely with Product, Design, Engineering, Customer Insights, Growth, Lifecycle, Brand, Partnerships, and Support to bring launches to market.
• Translate complex earnings and payouts concepts into simple, compelling customer value propositions across audiences.
• Serve as the voice of the modern earner, grounding strategy in customer insight and lived realities
• Influence product roadmap decisions by advocating for earner needs and opportunities.

You Have

• 8-10+ years of experience in Product Marketing
• Direct experience working on earnings, payouts, income, or marketplace products
• Deep empathy of modern earners, including gig economy workers, sellers, creators, or multi-income customers
• Strong strategic thinker with the ability to lead ambiguous, cross-functional work
• Experience defining or expanding products for new audiences
• Comfortable operating at the intersection of consumer, platform, and partner ecosystems
• Exceptional communicator and storyteller
• Experience at companies like DoorDash, Uber, Lyft, Instacart, or similar gig / marketplace platforms a plus
• Experience with APIs, platform products, or B2B2C models a plus
• Experience marketing to Spanish-speaking or bilingual audiences a plus

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$180,000 - $270,000 USD
Zone B:
$167,400 - $251,200 USD
Zone C:
$158,400 - $237,600 USD
Zone D:
$149,400 - $224,200 USD
Application Guidelines
Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.