The Product Marketing Manager will shape the external positioning of Linktree's paid products, collaborate with growth and product teams, and create compelling narratives for monetization strategies and upsells.
The role
What you’ll do
Build the external brand of Linktree’s paid products
Shape monetization strategy with growth and product teams
Own in-product subscription and upsell storytelling
Revenue launches and campaigns
Partner monetization storytelling
Cross-functional clarity and consistency
What you’ll bring
Our Story
Where and How We Work
How we’ll help you thrive
We’re looking for a strategic revenue product marketing manager to help shape how Linktree’s paid products are understood, experienced, and valued. This role will focus on building the external positioning and narrative of Linktree’s subscriptions, add-ons, and paid features, while partnering closely with growth and product teams to build internal frameworks for pricing and packaging decisions.
You’ll sit alongside our growth product team and broader product org, acting as a key thought partner on how monetization decisions are communicated to users. You’ll help translate insights, strategy, and performance into clear positioning, compelling messaging, and cohesive upsell experiences.
If you love building product narratives, enjoy grounding creative work in insight and data, and are excited to shape how a product-led company grows revenue, this is a unique opportunity to make a huge impact.
- Evolve the positioning and messaging for Linktree’s subscription products, add-ons, and paid features across user segments and verticals, grounded in user research, behavioral data, and revenue insights.
- Bring clarity to what’s paid, what’s included, and why it’s worth it through thoughtful storytelling across pricing pages, in-product surfaces, CRM, and marketing channels.
- Build an “always-on” marketing strategy that feels consistent, intentional, and aligned with Linktree’s brand.
Shape monetization strategy with growth and product teams
- Build target user personas to shape how we build pricing, packaging and bundling..
- Establish internal decision frameworks for add-on and emerging products alongside product, growth and revenue teams.
- Act as a creative and strategic partner to the growth product manager, helping translate pricing and monetization strategy into user-facing narratives.
- Collaborate with product teams to shape how new features are introduced, framed, and understood within subscriptions or add-ons.
- Partner with product and data teams to identify target segments, use cases, and upgrade moments that drive conversion.
- Craft the language and framing of upsell moments to feel helpful, timely, and on-brand.
- Work with CRM, growth marketing, and paid teams to ensure upsell targeting and messaging is cohesive across channels.
Revenue launches and campaigns
- Lead the product marketing narrative for revenue-driving moments like Black Friday, Cyber Monday, and New Year campaigns.
- Define the audience story, value proposition, and creative direction across channels.
- Partner with paid, social, and CRM teams to ensure campaigns feel intentional and well-positioned.
Partner monetization storytelling
- Help articulate the value of Linktree’s audience and ecosystem to partners and brands.
- Support internal sales and product teams with clear, compelling narratives for partner-led revenue opportunities.
- Ensure partner offerings are positioned clearly within the broader paid ecosystem.
Cross-functional clarity and consistency
- Be a steward of clarity across the paid product ecosystem, reducing confusion and fragmentation.
- Ensure consistent messaging across migrations, localization efforts, and global launches.
- Help internal teams align on the “why” behind paid decisions, even when execution lives cross functionally across the company.
- 5-8 years of experience in product marketing or related roles, ideally with consumer subscription or SaaS products.
- You’re both a strategic storyteller and operator, able to connect high-level brand value to detailed GTM execution.
- Experience working with metrics like conversion, retention, ARPU, and LTV.
- Analytical mindset with the ability to use insights and performance data to inform creative decisions.
- Comfort operating in ambiguity and shaping narratives for evolving products.
Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $180,000-$190,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.
P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!
We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.
Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.
We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love.
We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.
Where and How We Work
We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
How we’ll help you thrive
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [email protected] – your needs are important to us.
Linktree San Francisco, California, USA Office
San Francisco, CA, United States, 94107
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