Programmatic Account Manager

As a Programmatic Account Manager at Samba TV, you'll manage and grow relationships with a portfolio of agency and brand partners. You'll ensure these partners derive maximum value from Samba's suite of audience targeting and measurement solutions. You'll work closely with Sales to support key accounts, drive audience activation strategies, and deliver a seamless client experience across planning, activation, and measurement workflows. Your efforts will directly impact client satisfaction, retention, and account growth.

Location requirement: Must live within 50 miles of a Samba office. Required in office 3 days a week (Tuesday through Thursday), moving to 4 days a week (Monday through Thursday) starting January 4th, 2027, with the possibility of moving to 5 days a week in office after that.

Requirements

Client Growth, Retention & Satisfaction

• Own day-to-day account management for a portfolio of agency and brand partners

• Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities

• Ensure client teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms

• Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders across your book of business

• Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities

Campaign & Platform Execution

• Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for client campaigns

• Support partners through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)

• Provide platform education and training on how to request, build, and deploy Samba audiences within client programmatic workflows

• Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently

Strategic Partnership & Cross-Functional Collaboration

• Serve as a feedback loop between clients and internal teams to improve ease of activation, workflow efficiency, and audience performance

• Partner with Sales on pre-sale planning, platform demos, and aligning client goals with Samba's audience and measurement solutions

• Represent Samba's audience products with subject-matter expertise and a consultative, client-first approach
• Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for clients

Who You Are

• Curious – Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within holding companies

• Proactive – You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients

• Collaborative – You thrive in cross-functional environments and are comfortable navigating complex, matrixed organizations

What You Bring

• 3–5 years of experience in account management, client services, or programmatic strategy roles

• Direct experience working at or closely with agencies or brand-direct marketing teams is strongly preferred

• Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)

• Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)
• Background in programmatic trading or campaign management is a strong plus, even if not hands-on today
• Strong communication and problem-solving skills with a proactive, collaborative approach
• CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)
• Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus
• Deep understanding of the digital advertising and programmatic ecosystem
• BA/BS with a focus on marketing, business, data, or related experience