Own Think Academy’s Xiaohongshu growth strategy by creating and optimizing Chinese-language content, managing paid advertising, generating qualified leads, and improving conversion. The role covers the full content-to-acquisition funnel, including research, scripting, copywriting, publishing, performance analysis, and scaling successful approaches. The specialist will target Chinese-speaking parents in the US, collaborate with paid media and sales teams, and help build a new overseas user acquisition model.
Title: Content Growth Specialist (Math Education)
Location: Silicon Valley (On-site)
Compensation: $6000/month+Performance Bonus (up to 10% of base pay)
Employment Type: 40-hour/week Contractor, with the opportunity to convert to a full-time position based on performance.
About Us:
Think Academy is the North American math education brand under TAL, serving K–12 families across the US. In this role, you will directly work on understanding Chinese-speaking parents in the US, growing content channels, driving user acquisition, and improving conversion. This is not a traditional content role — you will be expected to help build and optimize the full content → acquisition → conversion funnel.
We are building something relatively rare: a 0-to-1 user acquisition model for Xiaohongshu and other Chinese-language content channels in the US market. If you are interested in international expansion, cross-border business, overseas growth, or Growth Marketing, this is an opportunity to work directly on a US market growth initiative and help build a new acquisition model from the ground up.
We are not looking for someone who simply knows how to post on Xiaohongshu. We are looking for someone who knows how to turn content into user acquisition.
Key Responsibilities:
1. Drive User Acquisition through Xiaohongshu
Own the growth of Think Academy’s Xiaohongshu channel, with a focus on acquiring qualified users and generating leads. Continuously test different content directions and optimize channel performance.
Own the growth of Think Academy’s Xiaohongshu channel, with a focus on acquiring qualified users and generating leads. Continuously test different content directions and optimize channel performance.
2. Create High-Quality Content
Own the full content process, including topic selection, scripting, copywriting, visual content, and publishing. Create content that combines user value, platform appeal, and brand/product relevance, with the goal of attracting the right target parents — not simply maximizing traffic.
3. Connect Content with Paid Growth & Conversion
Understand Xiaohongshu advertising and basic marketing funnels. Focus on the full journey from content → inquiry → lead → conversion, using advertising and conversion data to continuously improve content and acquisition efficiency, while collaborating with the paid media and sales teams.
4. Analyze, Iterate, and Scale
Track content, traffic, and acquisition performance. Identify what works, why it works, and how to scale it, continuously improving the content strategy and building repeatable user acquisition methods.
Qualifications:
Must-Have
- 2+ years of Xiaohongshu operations experience, with experience independently managing an account and being accountable for content performance;
- Hands-on experience with Xiaohongshu paid advertising, with a solid understanding of paid media and user acquisition fundamentals;
- Experience in education, tutoring, or education technology;
- Strong content skills, with the ability to independently handle topic selection, scripting, copywriting, and content production;
- Strong sense of ownership, attention to detail, and ability to proactively drive projects and deliver results;
- CET-6 or above, with the ability to communicate in English in day-to-day work;
- Willingness to work onsite in Beijing;
- Willingness to travel to the US for 3–4 months during the initial stage of the role.
Nice to Have
- Strong research skills and the ability to quickly understand and synthesize complex topics;
- Strong user insight and understanding of parents’ needs and decision-making;
- Experience using AI tools to improve content production efficiency;
- Ability to take feedback, iterate quickly, and thrive in a fast-paced environment.
Compensation & Growth
- Base Pay: $6000/month
- Performance Bonus: Up to 10% of base compensation
- Bonus will be evaluated based on content performance, audience reach, qualified inquiries, and relevant business outcomes.
- High-performing candidates who consistently demonstrate ownership and deliver strong results will have the opportunity to transition into a full-time role.
- What You’ll Gain:
- US Market Experience: Work directly on content acquisition and growth targeting Chinese-speaking families in the US;
- End-to-End Growth Experience: Gain hands-on experience across content, paid acquisition, lead generation, and conversion;
- Global Growth Experience: Help build a 0-to-1 overseas Chinese-language acquisition model and develop experience in international and cross-border growth.
Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Think Academy International Education Inc San Jose, California, USA Office
1081 S. De Anza Blvd, San Jose, CA, United States, 95129
Similar Jobs
eCommerce • Information Technology • Sharing Economy • Software
Own Taskrabbit’s global commerce platform covering client payments, Tasker payouts, payment reliability, compliance, and cost optimization. Lead backend engineering initiatives, prioritize the roadmap, investigate payment issues, improve conversion and payout speed, and partner with Finance, Accounting, Tax, Support, Risk, and Legal. The role requires deep B2C payments expertise, systems-level understanding, strong prioritization, stakeholder management, and independent execution.
Top Skills:
Ai ToolsBnplPayment ProcessorsPaypalSepaSQL
.png)
Hardware • Other • Appliances
Leads business excellence teams and site-wide continuous improvement initiatives across manufacturing operations. Drives Lean and Six Sigma transformations, Kaizen events, process standardization, productivity, capacity, quality, cost, and delivery improvements. Partners cross-functionally on operational readiness, digital transformation, dashboards, strategic planning, and sustainable problem-solving. Manages performance metrics, coaches improvement professionals, presents results to leadership, and ensures improvements are sustained through governance and audits.
Top Skills:
AutomationBusiness IntelligenceCapacity PlanningData AnalyticsIndustrial EngineeringIndustry 4.0KaizenLean ManufacturingRoot Cause AnalysisSix SigmaStatistical AnalysisValue Stream Mapping
Financial Services
Coordinates group air travel programs from intake and setup through post-event follow-up. Serves as a liaison among clients, travel advisors, and internal teams; manages timelines, documentation, bookings, traveler activity, arrivals, departures, reports, quality control, and stakeholder updates. Requires three or more years of travel-industry experience, GDS or self-booking tool proficiency, Microsoft Office skills, strong communication, and multitasking abilities.
Top Skills:
Global Distribution Systems (Gds)ExcelMicrosoft OutlookMicrosoft WordSelf-Booking Tools
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
