Write and optimize conversion-focused copy across landing pages, email nurture and cold outreach, and paid social ad scripts. Run A/B tests, monitor open rates/CTRs/conversions, iterate based on data, maintain brand voice, collaborate with teams, and produce performance reports to drive client growth.
About the Client
Our client is a fast-growing marketing technology company that helps local businesses turn customers into brand advocates through an engaging in-store experience paired with powerful email/SMS and social amplification tools. They serve industries like restaurants, dental/orthodontics, retail/beauty, and hospitality/entertainment. The team is data-driven, customer-obsessed, and focused on delivering measurable growth for SMBs.
Why does this role exist?
The company needs a dedicated Sales Copywriter to build and optimize conversion-focused copy across the funnel—from landing pages to email nurture sequences, cold outreach, and paid social ad scripts. With no current in-house copywriter, they’re seeking someone who combines persuasive writing with data literacy to improve open rates, CTRs, and conversion rates over time. This role exists to create high-performing copy, test continuously, and report clear results that drive client success and revenue growth.
The Impact you’ll make
High-converting landing pages and website sales copy
- Write and optimize sales landing pages aligned to target audiences and offers
- Structure persuasive on-page flows (headlines, hooks, CTAs, risk reversals, social proof)
- Collaborate on page layout and content blocks in WordPress or similar
Email nurture and cold outreach
- Create segmented nurture sequences and promotional campaigns
- Craft cold outreach copy (subject lines, openers, CTAs) and iterate based on performance
- Partner with the team to ensure deliverability best practices and list hygiene
Paid social ad scripts and short-form copy
- Draft thumb-stopping hooks, scripts, and captions for Meta/Instagram/Facebook
- A/B test angles, offers, and creatives to improve CTR and conversion
- Localize tone and messaging for SMB audiences across key industries
Conversion analytics and iterative optimization
- Monitor open rates, CTRs, landing page conversion, and downstream actions
- Propose and run copy tests; document hypotheses, learnings, and next steps
- Produce regular performance reports and recommendations
Collaboration, brand voice, and enablement
- Maintain brand voice guidelines across channels
- Work closely with customer success/marketing to align messaging to goals
- Contribute case studies and knowledge sharing based on results
Skills, Knowledge and Expertise
Required:
- Proven sales copywriting track record with real-world case studies/portfolios that include metrics (e.g., open rates, CTR, conversion rates)
- Hands-on experience writing conversion-focused landing pages, email nurture/cold outreach, and paid social ad copy/scripts
- Ability to analyze performance data and implement iterative copy improvements
- Excellent English communication skills (spoken and written)
- Availability for 40 hours/week, Mon–Fri, 9am–5pm PST
Your superpowers are...
- Technical: Persuasive frameworks (AIDA, PAS), subject line and CTA testing, basic email deliverability concepts, UX writing fundamentals for landing pages, comfort with UTM/tracking context, and familiarity with Mailchimp (or similar), WordPress landing pages, and Meta ad environments
- Soft skills: Clear communicator, highly organized, data-driven, proactive, receptive to feedback, and comfortable collaborating in Slack
WFH Set-Up:
- Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
- Internet speed of at least 40MBPS
- Headset with an extended mic that has noise cancellation and a webcam
- Back-up computer and internet connection
- Quiet, dedicated workspace at home
You should apply if...
- You thrive in a test-measure-iterate environment and take ownership of outcomes, not just outputs
- You enjoy writing for SMB audiences across multiple industries and can adapt tone accordingly
- You’re equally comfortable crafting persuasive copy and digging into performance metrics
- You can work independently, communicate clearly in Slack, and are energized by helping clients grow
What to expect...
- Work-from-home setup: Reliable internet, quiet workspace, and professional calling environment required
- Working hours: Full-time, Monday–Friday, 11am–7pm Eastern
- Compensation: $9/hour
Work Setup:
- Remote position
- Must have a reliable internet connection and a quiet workspace
- Required to provide own computer with Intel Core i5 or something similar or higher operating system
Working Hours:
- 40 hours per week
- Mon–Fri, 9am–5pm PST
Compensation:
- $7 per hour
- No benefits package included
Benefits
About
Magic has connected top remote talent with fast-growing businesses for over 10 years.Founded in San Francisco in 2015, we now have thousands of remote workers around the world. Magic is backed by Sequoia Capital and Y Combinator.
Magic San Francisco, California, USA Office
1263 Mission St., San Francisco, CA, United States, 94103
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