HowGood is an independent research company and SaaS platform with the world's largest database on food product sustainability. We help food brands, retailers, restaurants, and ingredient suppliers measure, reduce, report, and communicate the environmental and social impact of what they make and sell.
Our platform, Latis, assesses more than 33,000 ingredients across eight sustainability metrics, including on-farm emissions, water use, soil health, biodiversity, animal welfare and labor risk. Sustainability, R&D, and procurement teams at some of the largest food companies in the world use it to make better product and sourcing decisions. HowGood is backed by FirstMark.
Success at HowGood looks like….
- Meeting or exceeding sales quotas and pipeline generation goals
- Enhanced connectivity between HowGood customers, generating a network effect of sustainability transformation across the world’s food & agriculture system.
- Predictable revenue and accurate forecasting
- A sense of accomplishment that you’ve made an impact on improving the earth’s food supply.
What you’ll bring to HowGood....
- You must be passionate about creating a positive impact in the world, and excited to learn about agriculture, sustainability, and transforming the global food system.
- Recent experience calling on CPG, retail, ingredient suppliers and food service clients.
- You’re a natural at sales presentations to prospects at all levels. You spend the time researching a prospect and will effectively convey how the HowGood platform can deliver value in terms of sales lift, carbon emission reduction and improvements in ESG goals.
- You know how to generate your own leads through networking and prospecting, including cold calling, as well as leveraging Marketing and PR activities of HowGood.
- You’ve had at least 5 years experience in SaaS sales and know how to rock a quota, closing $100k+ deals with a track record of exceeding quota.
Nice to have…..
- Thought-leadership (and public speaking) in agriculture, sustainability, product development, supply systems, innovation, transparency, biodiversity, labor risk, or nutrition.
- Capacity for big-picture strategic thinking and customer-oriented innovation.
- Experience prospecting; you will be responsible for sourcing most of your own leads.
- Identify trends within the market and help be a changemaker. Relay ideas back to the sales and product teams to further inform product roadmap.
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