Sales Enablement Program Manager, Sales Systems and Tools Enablement

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
ServiceNow is seeking a highly collaborative and execution-focused Program Manager, Sales Systems Enablement (IC3) to support the design, delivery, and sustainment of worldclass enablement experiences across our Quote-to-Cash, CRM, and broader sales technology ecosystem.
In this role, you will help ensure our global sales teams are equipped to adopt and maximize their evolving tech stack by supporting system launches, coordinating training needs with regional teams and Sales Academy, and managing the ongoing lifecycle of sales tool content across our Sales Success Center.
You will collaborate closely with Digital Technology (DT), Sales Operations, Commercial Legal, OCM, and broader Global Learning & Development (GLD) to orchestrate readiness,streamline enablement activities, and ensure sellers have the right resources at the right time. The ideal candidate thrives in ambiguity, builds strong relationships, and brings creativity and AI-powered problem-solving to learning design.
This is a hands-on role for someone who enjoys building, organizing, coordinating, and continuously improving scalable enablement programs that directly impact field productivity and sales effectiveness.
KEY RESPONSIBILITIES
Launch Support (Initial + System Enhancement Releases)

• Support planning and execution for Quote to Cash, CRM, and other sales system launches or enhancement cycles.
• Coordinate with DT, Ops, and Change Management team to understand system changes, timelines, and business context.
• Define the learning approach for each launch by identifying audience needs, selecting appropriate modalities, and outlining a clear path for field readiness.
• Design scalable live learning experiences, including VILT, leveraging AI tools where appropriate to streamline delivery and enhance engagement during system launches.
• Build or update enablement materials such as instruction manuals, job aids, demos, and playbooks to ensure sellers understand what's changing and how to use new capabilities.

Sales System Sustainment & Field Support

• Partner with regional sales teams, assessing business sustainment needs and identifying emerging training gaps or friction points across the seller workflow.
• Design and facilitate live learning experiences, including VILT, ensuring sellers receive clear, engaging, and effective instruction tied to evolving tools and processes.
• Maintain ongoing pulse checks with Operations and the OCM lead to identify field challenges and propose enablement solutions.
• Deliver targeted training or refresh content to support new hires, evolving processes, or newly introduced sales tools.

Content Management

• Own the ongoing quality, accuracy, and usability of sales tools content.
• Refresh and retire content as systems evolve; ensure information is intuitive, current, and discoverable.
• Apply AI-assisted approaches to streamline content creation, QA, tagging, and delivery to meet learners where they are.

Cross-Functional Alignment

• Partner across DT, Ops, OCM, and GLD to ensure alignment between technical delivery, business requirements, enablement needs, and the broader GTM plan.
• Translate complex technical input into simple, actionable enablement resources for
• sales audiences.
• Coordinate dependencies across multiple workstreams with strong communication, tracking, and stakeholder management.

AI-Enabled Learning & Efficiency

• Leverage AI tools to streamline content creation, quality review, tagging, and knowledge organization.
• Use AI to enhance learning design, including generating examples, scenarios, and variations of training content that meet sellers where they are.
• Apply AI-driven insights to refine enablement materials and identify opportunities to improve clarity, engagement, and discoverability.
• Explore new AI capabilities and recommend lightweight applications that improve scale, speed, or learner experience across enablement workflows.

Qualifications

• 3-5 years of experience in sales enablement, sales operations, program management, or related fields.
• Strong coordination and organizational skills with the ability to manage multiple workstreams simultaneously.
• Experience supporting sales systems or tool launches, preferably in a sales or revenue operations environment.
• Ability to translate business or technical requirements into clear, user-friendly training materials.
• Strong collaboration and stakeholder management skills across cross-functional teams.
• Demonstrated ability to work in ambiguity and proactively identify solutions or next steps.
• Strong writing and content-development skills (job aids, guides, playbooks, demos, etc.).
• Curiosity and willingness to leverage AI tools to improve efficiency, content generation, or learner experience.
• Comfort facilitating live training sessions, particularly Virtual Instructor-Led Training (VILT), and engaging diverse learner groups.

Preferred

• Familiarity with CRM, CPQ, or other sales productivity systems.
• Experience supporting enablement efforts for large field or customer-facing organizations

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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