Sales Engineer, Account Management

Company Overview

Reflex Robotics is building affordable ($10k) wheeled humanoid robots to automate dangerous and repetitive tasks in manufacturing and logistics.

We envision a future where intelligent robots are doing all kinds of boring work that people hate doing—loading chicken nuggets into Costco boxes, lifting forty pound bags of dog food at Petco stores, and cleaning up cranberry juice spills in your apartment.

We are a three-year-old startup backed by Khosla Ventures, with $60M/year of revenue lined up pending successful pilots with e-commerce warehouses in 2025.

How Does It Work?

Our robots are designed and built entirely in-house by an engineering team that led development of the Stretch robot at Boston Dynamics and key systems on the Tesla Model S, X, and Y production lines. Reflex robots are high-performance, low-inertia, and optimized for low-cost manufacturing.

We’ve built the best real-time teleoperation system in the world, allowing a remote operator in South America to “play a video game” to control our robots at human-level speeds. This has allowed us to already ship robots with positive unit economics, and enables us to create a powerful human-intervention + RL product feedback loop.

Our system allows us to collect high-quality demonstrations at scale—giving us the proprietary data engine needed to train increasingly capable AI systems. We're on track to build the largest robotics dataset in the world, which will serve as an important long-term advantage.

Key Company Beliefs

• High-quality, proprietary robotics data is the next foundation for generational AI companies (like Tesla FSD and ChatGPT).

• Being nerd-sniped by maximizing an engineering metric is way less important than solving our customers’ biggest pain points.

• An insane work ethic is required for outsized success—and you'll be rewarded for it.
  

What We’re Looking For

We’re still a small team—which means high ownership, high equity, and the chance to shape the product from the ground up.

The Sales Engineer will be responsible for executing the critical first step of our go-to-market strategy: establishing customer and market confidence in Reflex Robotics’ humanoid solutions. Unlike traditional sales roles for established products, this position focuses on educating the market, identifying ideal early-adopter clients, and securing initial "beachhead" projects. The successful candidate will guide customers from initial skepticism to becoming confident partners and advocates for our technology through proof-of-concept projects, temporary installations, and rental system deployments. This role is foundational to building our brand, creating a reference installation base, and ensuring our long-term, sustainable success.

Key Responsibilities:

• Execute Go-to-Market Strategy: Embrace and prioritize the process of establishing customer comfort and confidence with humanoid robot solutions

• Secure Beachhead Customers: Identify and engage innovative, early-adopter customers who are open to a journey-partner relationship.

• Develop and Close Initial Projects: Focus on securing contingent agreements, supported by proof-of-concept pilot systems, which aligns with customers' available discretionary spending for the current fiscal year and scaleouts next year.

• Build the Installation Base: Drive the effort to deliver contingency agreements to several different customers, as a five-customer install base is more influential than a single customer with five units.

• Technical Vetting: Collaborate with the internal technical team to thoroughly vet all potential opportunities, ensuring our team can achieve customer sign-off without excessive in-field efforts.

• Long-Term Strategy: Actively work with customers on their 2026 budget planning process to ensure funds are earmarked for larger humanoid projects in the next fiscal year(s).

• Develop Sales Tools: Leverage initial pilot projects to create a critically important reference installation base and generate delighted customer testimonials for future sales and marketing efforts.

• Manage Customer Relationships: Facilitate discussions and Q&A events between potential, skeptical customers and satisfied, experienced customers from our pilot programs.

• Commercial Agreement Development: Facilitate the contingent purchasing agreements (CPAs) that can be activated once future budgets are in place, defining terms, KPIs, timing, and success metrics.
  

Qualifications and Experience:

• New Technology Introduction: Must have experience overseeing the successful launch of market-disruptive products and new technologies.

• Automation Sales: A background in selling complex automation solutions, including robotics, is required.

• Beachhead Project Success: Demonstrable experience securing and managing "beachhead" or pilot projects with benchmark customers, even with commercial concessions, to prove technology and drive future sales.

• Consultative Sales Approach: Proven ability to educate customers with a "bias toward action" on new technology, moving them from requiring demonstration to project commitment.

• Financial Acumen: Experience structuring deals around customer budget limitations, such as targeting discretionary accounts versus large CAPEXs, and developing TCO10 / ROI calculations for customers.

• Technical Competence: Possesses a strong engineering and technical background to engage in detailed product discussions and collaborate with internal technical teams.

• Relationship Management: Skilled at managing relationships with innovative companies, journey-partner customers, and even demanding clients with initial skepticism.

• Strategic Vision: Ability to operate on a parallel path, closing small, immediate deals while simultaneously working with customers to secure funding for significant future projects.

• Education: Bachelor of Science in a relevant field such as International Business or Engineering.

You’d be joining a company that already has a solid core business—with working hardware, delighted customers, and profitable unit economics. Reflex is de-risked enough to see the hazy outlines of success, but still small enough that there’s enormous upside up for grabs.

Come Join Us

This is a rare opportunity to help build a flagship robotics company from the ground up—and to do work that will truly matter, reshaping what people believe is possible in robotics.

We love to see the things you’ve worked on. Have a portfolio or insane project you’ve worked on? Share it. We’re looking for people who push past the status quo, are passionate at work and in their own time—we’re looking for people who want to win.