Supports product marketing strategy and go-to-market execution for life sciences and CRISPR solutions. Develops product positioning, messaging, content, campaigns, web assets, case studies, sales tools, and launch materials. Tracks marketing KPIs, coordinates tradeshow activities, supports customer segmentation and personas, and collaborates with Sales, R&D, Product Management, and other stakeholders. Uses generative AI tools for research and content development while leveraging expertise in gene editing, molecular biology, and life sciences customers.
Our marketing team is looking for an associate product marketer to drive growth for existing solutions and our emerging product portfolio. In this entry role, you will work closely with our marketing team and product managers to ideate, develop, execute, and track the success of content and marketing campaigns and our go-to-market strategies. You will help develop product positioning and compelling messaging based on knowledge of features and benefits of our products and the understanding of our customer needs. You will also support product development projects to ensure that marketing campaigns are planned, prepared, and executed in a timely manner. Content writing skills will be used regularly in this role, both for active campaigns and general support of products, application areas and blogs to help provide visibility to our solutions. This person will understand the importance of stakeholder management and work well cross-functionally with Sales, R&D, Product Management, and other key groups.
What You'll Do:
- Help achieve the financial and strategic business objectives for product marketing
- Collaboratively develop marketing plans, content, and campaigns to drive business growth and support product managers on product launches to drive market adoption through our go-to-market strategies such as product positioning & messaging, content development, development of use cases, customer segmentation and personas
- Write new web content, articles, and case studies to reinforce marketing objectives, visibility and engagement.
- Support campaigns and new product launches by working with product managers, implementing strong digital marketing campaigns, web pages, advertising and social media marketing, event support, to create all necessary assets to support solutions
- Support sales, product management, and marketing through sales tools, training and market expertise to ensure their ability to effectively position and sell products
- Develop, track, and report marketing key performance indicators (KPIs) based on objectives and key results (OKRs)
- Leverage AI-powered tools to streamline marketing workflows, support research and content development, and identify opportunities to improve efficiency and effectiveness.
- Plan and coordinate live/tradeshow event activities as assigned
About You:
- MA/MS/PhD or 5+ years of technical experience in life sciences
- 1+ years of experience in product marketing / product management / technical support preferred
- Expertise in life sciences and a strong understanding of gene editing technology and molecular biology workflows
- Strong understanding of customer needs in drug discovery & development, life science research, and/or molecular diagnostics organizations.
- Exposure to developing, running, and tracking marketing campaigns that align with corporate goals
- Exposure to product positioning and developing messaging that resonates with our target customers
- Good working knowledge of marketing data, ability to translate data results into actionable improvement plans
- Hands-on experience using generative AI tools for research, content creation, competitive analysis, or workflow optimization, with the ability to critically evaluate outputs for accuracy and quality is preferred
- Great problem solver with exceptional written and verbal communication skills
- Great creativity to develop unique campaigns that drive our businesses
- Fluency in Microsoft is required; knowledge of Google tools, HubSpot, Salesforce, and Biorender is preferred
Company Perks & Benefits:
- Medical, Dental, and Vision Benefits
- 401k Program
- Paid Parental Leave
- Flexible Paid Time Off
- Education Reimbursement Program
Our Mission
Synthego is a pioneering force in the biotechnology industry, dedicated to advancing the frontiers of CRISPR cell and gene therapies through cutting-edge CRISPR technology and expertise. Our mission is to provide unparalleled access to best-in-class CRISPR solutions at scale, empowering agility in life science research and development from discovery through clinical trials. From streamlined approaches to licensing through full technical and regulatory support from our industry-leading experts, Synthego is enabling greater access to CRISPR technology driving to improved outcomes in patient therapeutic treatments.
Synthego Redwood, California, USA Office
Redwood, CA, United States
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