Senior Account Executive, Earned Media

CALLING ALL BIG-HEARTED, BIG THINKING PEOPLE. 

ARE YOU READY TO DO THE BEST WORK OF YOUR LIFE?

We seek those committed to big, bold, meaningful progress. Progress that matters. Progress that acknowledges every person and every voice. Join us. 

WHO WE ARE

RALLY is an advocacy communications agency. And at our core, we are advocates. Our entire business model—from our team, to our craft, to the clients we partner with—is designed to shape a better tomorrow. We take on the most complex political, cultural, and social challenges. Even when the path forward is rough or uncertain, we start with what if we… and keep going until change is possible.  We are restless and relentless when it comes to our work because the outcomes matter to us. And so many others. 

RALLY partners with those driving change across today’s most pressing issues, from education and environmental justice to economic equity, gun violence prevention, healthcare access, LGBTQIA+ rights, women’s rights, and more. Whether serving as the agency of record for day-to-day communications, raising leaders’ profiles, or guiding organizations through a crisis, we are co-pilots through thick and thicker.

Combining our passion as advocates with research, cultural insights, strategy, and multichannel communications, we change the way people think and act around today’s biggest social and political challenges.

HOW WE WORK

We work alongside leading foundations, advocacy organizations, philanthropists, and mission-aligned companies to influence policy, shift public opinion, and shape the conversation. Our team helps:

• Craft bold strategies to move issues forward
• Design and launch communications campaigns that resonate
• Build and run digital efforts that drive action
• Create powerful visual identities, stories, and content that spark connection

Changing minds on the toughest issues of our time takes more than facts or flash. In today’s crowded landscape, only a rare mix breaks through: deep issue fluency, proven persuasion tactics, and emotional and cultural resonance.

We do inventive. We do creative. We do whatever it takes—and we don’t stop until we win.

That’s the RALLY edge—and it’s how we drive real impact.

SENIOR ACCOUNT EXECUTIVE, EARNED MEDIA

RALLY is seeking a Senior Account Executive to join our Earned Media team. Our earned media specialists are strategic, grounded, and persistent, bringing deep expertise and creativity to securing impactful news coverage for the causes and campaigns we support.

In this role, you’ll lead earned media strategy and execution across two to four client teams, serving as the primary media lead or in close partnership with senior teammates. You’ll shape story arcs, pitch angles, and strategic media plans while mentoring junior staff and guiding clients through what it takes to make news. Some placements may be long-term and embedded within core account teams, while others may be short-term projects, events, or discrete pitching opportunities. No matter the format, you’ll be a go-to leader on media thinking across the firm.

Whether your background is in journalism, political communications, nonprofit advocacy, or public affairs, you bring excellent judgment, a sharp editorial eye, and the persistence to land stories that matter. Our Senior Account Executives are client-facing strategists who know how to navigate fast-paced environments, shape compelling narratives, and help build RALLY’s reputation as one of the most trusted earned media teams in advocacy.

RESPONSIBILITIES

• Lead day-to-day earned media strategy, planning, and execution across multiple client accounts, ensuring clarity, quality, and impact
• Serve as the primary media lead on accounts, developing proactive outreach plans, pitch calendars, media targets, and visibility opportunities
• Craft high-quality press materials such as press releases, media advisories, pitch notes, op-eds, talking points, and memos for a range of client voices
• Build and nurture relationships with relevant journalists, producers, editors, and podcast hosts across national, regional, and issue-specific media
• Staff media interviews, prep spokespeople, and guide clients through media trainings and messaging refinement
• Offer grounded media assessments to clients and account teams, clearly communicating what’s newsworthy and what isn’t
• Identify timely earned media opportunities based on news cycles, cultural moments, policy developments, or current events
• Lead media measurement and coverage tracking efforts, synthesizing results into reporting materials and insights for clients
• Partner with account leads and other vertical experts (digital, design, strategy) to integrate earned media into broader campaign plans
• Mentor junior team members by reviewing media deliverables, offering feedback, and supporting skill development
• Contribute to new business efforts by drafting earned media scopes, proposals, and pitch materials, including two new ideas per quarter
• Join earned media team meetings to share insights, help shape best practices, and contribute to the vertical’s continued growth

QUALIFICATIONS

• 5–7 years of experience in communications, journalism, public affairs, political comms, or advocacy with a focus on media relations
• Proven success leading media strategy and placing stories across national, regional, and/or issue-area media outlets
• Excellent writing and editing skills for earned media formats, including press releases, op-eds, pitch notes, and messaging materials
• Strong editorial judgment, with the ability to evaluate newsworthiness, guide strategy, and advise clients on media-facing moments
• Experience managing client relationships and navigating complex communications landscapes with professionalism and clarity
• Ability to manage multiple projects and deadlines while maintaining high quality and strategic alignment
• Familiarity with media databases and tracking tools (e.g., Muck Rack, Cision, Critical Mention), as well as Google Workspace and Microsoft Office
• Emotionally intelligent, detail-oriented, and highly collaborative—comfortable owning the media function while partnering across teams

• Background in a newsroom, campaign press shop, or public-facing nonprofit/foundation comms team
• Existing relationships with journalists covering politics, philanthropy, social justice, or cultural issues
• Experience training spokespeople or supporting public-facing executives
• Familiarity with internal editorial review processes and stakeholder management on high-stakes content
• Ability to contribute to rapid response media moments or offer guidance under tight timelines
• Exposure to media audits, landscape scans, or pitch strategy development
• Awareness of broader shifts in the media landscape, including challenges and innovations in journalism and digital storytelling

BENEFITS AND PERKS

At RALLY, we believe a business is only as strong as its people. That’s why we offer a robust benefits package and thoughtful perks that support your wellbeing, fuel your growth, and reflect the culture we’re building together.

We believe changing the world should come with a healthy paycheck, time to recharge, and space to grow. Here’s what we offer:

• Competitive salary  
• Flexible time off policy
• Two months each year of remote work flexibility (July and December)
• Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
• One week of paid time off between Christmas and New Year’s Day
• One-month paid sabbatical after seven years at RALLY
• 401(k) plan 
• Generous health, dental, and vision benefits 
• Transportation and technology stipends

RALLY is a hybrid workplace. Team members are expected to work on-site two days per week to foster collaboration and connection, with flexibility on other days.

The salary range for this position is $71,000–$90,000, with opportunities for growth and advancement based on performance and contributions to the team’s success.