Analyzes user behavior, content metadata, engagement patterns, and topic relationships to support personalization, taxonomy, ontology, content strategy, and product decisions. Builds dashboards, identifies content gaps and behavioral trends, segments users, supports experimentation, and communicates actionable insights to product, editorial, ML, and personalization teams.
Data Analyst, User & Content Insights
Role Summary: The Data Analyst, User & Content Insights focuses on uncovering relationships between user behavior, content metadata, and engagement needs across Internet Brands’ platforms. This role analyzes patterns in how users discover, consume, and engage with content to inform personalization strategies, content development, and ontology design.
Role Summary: The Data Analyst, User & Content Insights focuses on uncovering relationships between user behavior, content metadata, and engagement needs across Internet Brands’ platforms. This role analyzes patterns in how users discover, consume, and engage with content to inform personalization strategies, content development, and ontology design.
You will partner closely with ontology, behavioral analytics, product, and ML teams to translate empirical insights into actionable recommendations. This role emphasizes exploratory analysis, pattern discovery, and clear storytelling to support smarter content-driven personalization.
This role will be based in our El Segundo, CA office.
Key Responsibilities
Content & Topic Analysis
- Map content clusters, topic distributions, and thematic relationships using metadata, taxonomy, and behavioral signals.
- Analyze content performance signals such as engagement, dwell time, conversion, and retention by topic, format, and audience.
- Track emerging topic trends and shifts in user interest over time.
User Behavior & Content Alignment
- Analyze how user behavior aligns with content consumption patterns, including sequencing, depth, and frequency.
- Identify behavioral pathways and content journeys that correlate with high engagement or learning outcomes.
- Segment users based on content affinity, intent, and engagement patterns.
Ontology & Knowledge Support
- Support ontology and taxonomy development with empirical evidence derived from content usage and performance.
- Validate or challenge proposed content structures using real-world data.
- Help identify meaningful content attributes and relationships that improve personalization relevance.
Opportunity & Gap Identification
- Identify content gaps, under-served topics, and opportunity areas that can drive personalization impact.
- Surface mismatches between user needs and available content.
- Partner with product and content teams to inform roadmap and prioritization decisions.
Reporting & Insight Communication
- Build dashboards, analyses, and narratives that make complex content-user relationships accessible to stakeholders.
- Clearly communicate insights and recommendations to product, editorial, and personalization teams.
- Support experimentation and measurement by defining content-related success metrics.
Experience & Qualifications
Required:
- Bachelor’s degree in Data Analytics, Statistics, Information Science, Marketing Analytics, or a related field.
- 5+ years of experience in a data analyst or insights role.
- Strong skills in:
- SQL for data extraction and analysis
- Exploratory data analysis and visualization upon large data sets and from various platforms
- Experience working with content metadata, taxonomies, or categorical data.
- Experience with web log data and web analytic tools, including understanding of traffic sourcing and behavior KPIs
- Ability to translate analysis into clear, actionable insights.
- Proficiency with data visualization tools (e.g., Looker, Tableau, or similar).
Preferred:
- Experience analyzing content platforms, media products, or knowledge-based systems.
- Familiarity with taxonomy or ontology concepts.
- Experience with behavioral or engagement analytics.
- Exposure to personalization or recommendation systems.
- Solid understanding of Data Science principles
Why Join Internet Brands
- Influence how content and user intelligence shape AI-driven personalization.
- Work with rich behavioral and content datasets across multiple brands.
- Be part of a newly formed Personalization team with high visibility.
- Collaborate with analytics, ML, ontology, and product leaders.
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to be starting at $90k.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra
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