Designs, configures, validates, and documents cross-channel Adobe Journey Optimizer journeys integrated with AEP, RTCDP, identity, event schemas, segmentation, consent, decisioning, and messaging. Implements email, push, SMS, in-app, and custom-channel activation; tests triggers, eligibility, identity matching, governance, and message rendering. Translates business requirements into scalable technical designs and supports enterprise architects, Adobe consultants, marketing teams, sprints, and UAT.
Position Overview
The Senior AJO Technical Consultant is a specialized Adobe Journey Optimizer expert responsible for designing, implementing, and validating orchestrated customer journeys that connect real-time data, decisioning logic, and content activation across channels.
This role sits at the intersection of AEP, RTCDP, identity, event modeling, segmentation, and message orchestration — bringing use cases to life through production-grade journey configuration inside AJO.
You will work closely with Enterprise Architects, AEP/RTCDP consultants, strategists, and Adobe teams to ensure that journeys are scalable, data-driven, compliant, and aligned to business outcomes.
Key Responsibilities
AJO Journey Implementation
Platform Expertise
The Senior AJO Technical Consultant is a specialized Adobe Journey Optimizer expert responsible for designing, implementing, and validating orchestrated customer journeys that connect real-time data, decisioning logic, and content activation across channels.
This role sits at the intersection of AEP, RTCDP, identity, event modeling, segmentation, and message orchestration — bringing use cases to life through production-grade journey configuration inside AJO.
You will work closely with Enterprise Architects, AEP/RTCDP consultants, strategists, and Adobe teams to ensure that journeys are scalable, data-driven, compliant, and aligned to business outcomes.
Key Responsibilities
AJO Journey Implementation
- Build and configure cross-channel journeys, including triggers, events, decision nodes, rules, conditions, and throttling logic.
- Implement real-time, event-triggered workflows tied to identity and profile attributes.
- Configure message templates, content fragments, offers, and personalization elements.
- Validate journey paths, decisioning accuracy, and end-to-end orchestration performance.
- Ensure AJO journey logic aligns with RTCDP segments, AEP datasets, and event schemas.
- Validate AEP event datasets (timestamp, identity, eventType, schema mapping) used as AJO triggers.
- Connect consent logic, suppression rules, and business constraints to journey decisioning.
- Utilize AEP Query Service to test journeys, preview events, and validate audience eligibility.
- Configure email, push, SMS, in-app, and custom-channel actions.
- Maintain content-to-data alignment via metadata from AEM Assets where applicable.
- Manage channel-level constraints (frequency caps, quiet hours, channel eligibility).
- Translate journey strategy and business requirements into technical designs.
- Build operational workflows connecting:
Events → Profiles → Segments → Journeys → Messaging → Reporting. - Ensure journey activation supports downstream analytics in CJA.
- Conduct QA on journeys: event triggers, identity matches, profile states, eligibility, fallback logic, and message rendering.
- Validate consent and governance rules inside journey logic.
- Identify risks tied to latency, event volume, identity stitching, or profile completeness.
- Document configuration, runbooks, and deployment guides.
- Partner with:
- Enterprise Architects (design + data governance)
- RTCDP Consultants (segments + identities)
- AEP Consultants (schemas + datasets)
- CJA Consultants (measurement + validation)
- Client marketing/CRM teams
- Provide hands-on support during sprints and UAT cycles.
Platform Expertise
- AJO (core)
- AEP/RTCDP integration
- CJA for journey measurement
- AEM Assets (content metadata dependencies)
- Event-based triggers
- Decisioning rules & orchestration logic
- Identity mappings (ECIDs, CRM IDs, cross-device identifiers)
- Consent & governance models
- End-to-end experience with journey orchestration, including:
- Building triggers
- Configuring actions
- Setting up rules & constraints
- Validation & QA
- Exposure to AEP Query Service for event verification and audience testing
- Multi-channel messaging systems
- MarTech platforms (Marketo, Salesforce, Braze, SFMC)
- JSON, APIs, Webhooks
- Experience with real-time data activation at enterprise scale
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Designs, configures, validates, and governs cross-channel Adobe Journey Optimizer journeys using real-time events, profiles, segments, decisioning, consent rules, and personalized messaging. Integrates AJO with AEP, RTCDP, CJA, and AEM Assets while validating schemas, identity mappings, audience eligibility, orchestration performance, and downstream analytics. Translates business requirements into technical designs, supports QA and UAT, and documents deployment guides and operational runbooks.
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