Architect and implement multi-channel customer journeys using Adobe Journey Optimizer; collaborate with marketing to map touchpoints; design technical solutions and data integrations; build and validate audiences; perform end-to-end testing; monitor journey performance and collaborate with analytics to optimize campaign outcomes.
Requisition Number: 2373176
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together
We seek a highly technical Adobe Journey Optimizer (AJO) Architect within the ANA (Analytics & Automation) job family to design, implement, and optimize multi-channel customer journeys. This role blends marketing automation architecture with rigorous analytics and quality assurance to ensure data integrity, reliable execution, and measurable outcomes across email, SMS, direct mail, and digital media.
Primary Responsibilities:
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
Canada Residents Only: The salary range for Canada residents is $82,700 - $132,700 annually. Pay is based on several factors including but not limited to education, work experience, certifications, etc.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together
We seek a highly technical Adobe Journey Optimizer (AJO) Architect within the ANA (Analytics & Automation) job family to design, implement, and optimize multi-channel customer journeys. This role blends marketing automation architecture with rigorous analytics and quality assurance to ensure data integrity, reliable execution, and measurable outcomes across email, SMS, direct mail, and digital media.
Primary Responsibilities:
- Adobe Journey Optimizer Expertise: Leverage in-depth knowledge of Adobe Journey Optimizer to architect end-to-end multi-channel (email, sms, direct mail and digital media) journeys that align with marketing goals and objectives
- Collaboration with Marketing Team: Work closely with marketing teams to understand campaign requirements, participate in journey mapping activities, define touchpoints, and identify opportunities for personalized interactions
- Technical Solution Design: Develop comprehensive technical solutions by applying architectural best practices, drawing on your understanding of email marketing, automation, and customer journey orchestration
- Data Integration and audiences: Establish and optimize data integrations, ensuring accurate mapping from various sources to Adobe Journey Optimizer. Ensure audiences are built accurately in accordance with marketing campaign requirements
- Testing and Validation: Conduct thorough end-to-end testing and validation of AJO journeys to guarantee flawless execution and optimal user experiences
- Performance Monitoring: Monitor journeys post-launch, analyzing data and metrics to ensure successful flow and identifying opportunities for optimization based on insights. Collaborate with analytics team to derive meaningful conclusions
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
- Bachelor's degree in a relevant field
- Certified in Adobe Journey Optimizer or equivalent certifications
- Proven experience as an Adobe Journey Optimizer Architect or other marketing automation tool
- Experience in cross-platform integration and collaboration with various marketing tools and platforms
- In-depth understanding of email marketing, marketing automation, and customer journey orchestration
- Familiarity with data integration and mapping, ensuring accurate and efficient data flow
- Proficiency in Adobe Journey Optimizer and other related tools/platforms (Salesforce marketing cloud, Marketo, Hubspot etc.)
- Proven solid technical and analytical skills with the ability to design and implement complex solutions
- Proven excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Proven track record in architecting successful email marketing and automation solutions
Canada Residents Only: The salary range for Canada residents is $82,700 - $132,700 annually. Pay is based on several factors including but not limited to education, work experience, certifications, etc.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
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