Senior Director, Impact Marketing Communications

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Job Category

Corporate Functions

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Role Overview:

As the Senior Director of Impact Marketing Communications, you will be the chief architect of Salesforce’s impact narrative and integrated marketing strategy. Reporting to the SVP of Impact and sitting on the Impact leadership team, you will connect the dots between world-class technology and societal change. This is a high-visibility role for a strategic storyteller and talent multiplier who thrives in a dynamic environment. In this position, you will transform program milestones into powerful, outcome-centric narratives that inspire our key audiences and define the future of responsible business and corporate sustainability in the AI era.

Key Responsibilities:

• Develop and lead a unified global narrative and integrated marketing strategy that positions Salesforce at the intersection of technology innovation and values, using outcome-centric storytelling tailored to priority internal and external audiences.

• Lead and coach a team of passionate, high-performing professionals, fostering a culture of creativity, technical fluency, rapid iteration, and flawless execution.

• Translate complex technical concepts – across AI for impact, sustainability, and education– into compelling narratives that maintain technical integrity and credibility while resonating with broad audiences.

• Partner with corporate marketing, PR, internal communications, and relevant cross-functional leaders to embed Impact values and messaging into the company’s highest-visibility campaigns, channels, and moments, ensuring consistent and strategic positioning.

• Shape Salesforce’s Impact presence at industry and owned events (e.g., Dreamforce, Davos, UNGA, Climate Weeks), including executive positioning, speaking, content and giving back experiences.

• Deepen brand leadership with key stakeholders by identifying and activating on emerging social and environmental narratives and media trends.

• Continue to leverage agents, generative AI, and other cutting edge technologies to augment our human impact storytellers and event planners.

• Establish and operationalize a data-driven framework to measure content and event performance and optimize budget allocation.

Required Qualifications:

• 12+ years of leadership experience in communications, marketing, or a related field, preferably within enterprise software and/or emerging technology 

• Demonstrated passion for advancing a more sustainable and equal world for all

• Proven track record as a people leader and talent multiplier, with a deep commitment to building inclusive teams and empowering individuals to do their best work

• Exceptional executive presence, with the ability to serve as a strategic advisor to C-suite leaders and engage high-level global stakeholders

• Mastery of storytelling with the ability to translate complex topics into compelling, audience-specific narratives

• Proven ability to weave disparate initiatives into a clear, unified, and high-impact brand story

• Advanced operational leadership, including the ability to manage large-scale projects, drive cross-functional collaboration, and deliver high-quality results under tight deadlines

• Adaptability and professional resilience, with the poise to navigate fast-paced environments, shifting priorities, and significant ambiguity

• Familiarity with agentic AI, including awareness of environmental and social risks, impacts, and opportunities

Learn more about Salesforce Impact at https://www.salesforce.com/company/impact/.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $181,700 - $304,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $218,100 - $332,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.