Senior Director, Product Management

This role is accountable for defining customer-centric portfolio direction, establishing data-driven prioritization and investment recommendations, monitoring product performance, developing and coaching product management talent, and driving alignment with cross-functional stakeholders including Sales, Business Development, Market Access, R&D, Operations, Technology, Medical Affairs, Finance, Legal, and Executive Leadership. This role will need to ensure effective communication of product strategy, roadmap priorities, business cases, and performance updates through executive presentations and stakeholder communications. This role will ensure the portfolio is strategically differentiated, financially sustainable, operationally feasible, easy to sell internally, and easy for customers to understand externally. Additionally, the Director, Product Management will lead and develop a high-performing team, foster accountability and support professional growth.

KEY RESPONSIBILITIES

· Portfolio Strategy and Roadmap Governance: Set and govern the product portfolio strategy and roadmap for the assigned segment, ensuring priorities are aligned to enterprise goals, market opportunity, customer needs, financial objectives, operational feasibility, and long-term portfolio differentiation. Drive timely decisions on roadmap tradeoffs, investment priorities, sequencing, and resource allocation.

· Executive Communication & Strategic Alignment: Prepare and deliver clear executive-level recommendations, business cases, roadmap updates, performance reviews, and decision materials for senior leadership. Translate complex market, clinical, technical, financial, and operational information into

concise narratives that support executive decision-making and organizational alignment.

· Cross-Functional Leadership & Accountability: Lead cross-functional alignment across Sales, Business Development, Market Access, R&D, Operations, Technology, Medical Affairs, Finance, Legal, Quality, Client Services, and Executive Leadership to clarify priorities, resolve dependencies, remove barriers, and ensure teams are accountable for execution against agreed objectives.

· Market, Customer & Competitive Intelligence: Establish a structured approach for gathering and synthesizing customer, provider, commercial, competitor, reimbursement, clinical, technology, and regulatory insights. Use these inputs to identify portfolio opportunities, unmet needs, risk areas, and strategic gaps that inform product direction and investment decisions.

· Business Case, Investment & Prioritization: Oversee development of data-supported business cases and ROI analyses, including strategic fit, revenue potential, profitability, market share impact, competitive advantage, technical complexity, operational readiness, regulatory considerations, and resource needs. Recommend prioritization decisions and communicate rationale to stakeholders and leadership.

· Product Definition & Portfolio Standards: Ensure product requirements, value propositions, target segments, use cases, workflows, pricing inputs, launch criteria, success metrics, and lifecycle plans are clearly defined and consistent with portfolio strategy. Provide direction and oversight to product managers developing detailed product documentation and execution plans.

· Product Performance, Risk Management & Corrective Action: Establish performance management routines for on-market products, including review of volume, revenue, ASP, profitability, adoption, operational performance, quality indicators, customer feedback, and sustainability. Identify risks and underperformance, escalate key issues, and drive corrective action plans with clear owners, timelines, metrics, and leadership visibility.

· Lifecycle Management & Commercialization Oversight: Oversee product enhancements, releases, lifecycle improvements, and commercialization readiness for new and existing products. Partner with functional leaders to ensure launch planning, training, messaging, workflows, sales enablement, operational readiness, and post-launch optimization are coordinated and effective.

· People Management, Team Development & Product Management Excellence: Lead, coach, and develop a high-performing product management

team. Set clear goals and expectations, provide regular feedback, support professional development, build bench strength, foster accountability, and establish consistent product management practices, tools, and decision frameworks appropriate for a growing portfolio.

QUALIFICATIONS

Required

· 10+ years of experience in product management, including 5 years in a leadership role within molecular diagnostics, genomics, or related healthcare industry

· Demonstrated success in leading cross-functional product teams from concept to commercialization

· Strong background in clinical diagnostics, precision medicine, or laboratory-developed tests (LDTs)

· Proven ability to define product vision and drive innovation

· Excellent communication, stakeholder management, analytical, and problem-solving skills.

· Equivalent combination of education and experience may be considered.

Preferred:

· Advanced degree such as MS, PhD, MBA, or genetic counseling degree.

· Experience with the prenatal/reproductive health market or oncology market

COMPETENCIES

· Enterprise-Level Strategic Judgment: Demonstrates the ability to evaluate opportunities and tradeoffs through a broad business lens, balancing customer value, clinical relevance, financial impact, operational feasibility, regulatory considerations, and long-term portfolio differentiation.

· Executive Presence & Narrative Development: Communicates with clarity, confidence, and appropriate level of detail for senior audiences; develops

concise, insight-driven narratives that support alignment, decision-making, and action.

· Decision Quality & Prioritization Discipline: Applies structured thinking, data, judgment, and stakeholder input to make or recommend timely decisions, especially when priorities compete, information is incomplete, or tradeoffs are required.

· Influence, Alignment & Organizational Navigation: Builds trust across functions, anticipates stakeholder concerns, resolves ambiguity, and influences outcomes through credibility, collaboration, and clear articulation of business rationale.

· People Leadership & Talent Development: Develops talent through coaching, feedback, clear expectations, accountability, and growth-oriented leadership; creates an environment where team members can perform effectively and continue building product management capability.

· Commercial, Clinical & Technical Acumen: Understands the intersection of market dynamics, clinical utility, genetic testing workflows, technology capabilities, reimbursement, quality, and regulatory considerations well enough to guide strategy and collaborate effectively with specialized partners.

· Performance Orientation & Accountability: Uses meaningful metrics, operating rhythms, and follow-through to identify risks, monitor progress, drive corrective action, and maintain focus on outcomes rather than activity alone.

· Adaptability & Continuous Improvement Mindset: Responds effectively to evolving customer expectations, reimbursement dynamics, regulatory requirements, technology developments, and organizational priorities while improving processes, tools, and ways of working over time.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

· Location: Remote with approximately quarterly travel required.

· Work is primarily performed in a professional office or remote work environment using standard computer and communication equipment.

· Requires prolonged periods of sitting, computer use, virtual meetings, reading, writing, and verbal communication.

· May require occasional travel for customer, partner, conference, or internal business meetings.

· May require interaction with clinical laboratory, commercial, operational, and quality teams; any laboratory access must comply with applicable company policies, safety procedures, and regulatory requirements.

EEO STATEMENT

Baylor Genetics is proud to be an equal opportunity employer dedicated to building an inclusive and diverse workforce. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, gender identity, veteran status, disability, genetic information, pregnancy, childbirth, or related medical conditions, or any other status protected under applicable federal, state, or local law.