SF MOTORS, INC. (dba SERES) is dedicated to advancing electric drivetrain technology. We focus on developing innovative and reliable electric drive systems that deliver exceptional performance and efficiency. Our mission is to provide cutting-edge drive unit solutions to electric vehicle companies worldwide.
Sr. Embedded Firmware Engineer
Duties and Responsibilities
- Architect and develop firmware on STM32 / TI / Renesas MCU platforms
- Lead sensor driver development and communication protocol stack design
- Own PCB bring-up, system debugging, and high-reliability firmware design
- Drive Model-Based Design workflows and auto-generated code integration
- Design and optimize EtherCAT / Ethernet / CAN / CANFD / CANOpen / Modbus communication systems
- Collaborate with motor control engineers to implement advanced BLDC/FOC features and deliver firmware releases
- Identify root causes of component or hardware issues and lead cross-functional teams to resolve them
- Work closely with hardware and control teams to define actuation and sensing requirements
- Perform driver development, hardware testing, debugging, and hardware bring-up
- Build testing platforms, internal tools, and diagnostic systems
- Mentor junior engineers and lead code reviews
Qualifications
- B.S. or M.S. in Computer Science, Electrical Engineering, Electrical & Computer Engineering, or related field
- 3–5+ years embedded firmware experience, preferably within vertically integrated robotics or system-level products
- Strong proficiency in C/C++ and experience with real-time control or robotic systems
- Expert knowledge of MCUs, hardware peripherals (ADC, GPIO, PWM, SPI, etc.), and industrial communication protocols
- Deep understanding of STM32 / TI / Renesas MCU architectures
- Strong PCB bring-up and hands-on debugging experience using oscilloscopes, logic analyzers, JTAG, and other diagnostic tools
- Strong Model-Based Design (MBD) experience preferred
- Advanced BLDC/FOC motor control experience preferred
- Prior experience in startup or high-growth technology environments preferred
- Highly collaborative mindset with strong communication skills; proactive and able to estimate project scope effectively
- Must be able to work onsite and willing to travel internationally up to 10% annually
Why Join Us
- Tackle real-time systems, high-performance control, and multi-sensor fusion
- Join a high-ownership, fast-paced startup environment
- Contribute to true 0-to-1 development of next-generation robotics
Candidates must be legally authorized to work in the United States and verification of employment authorization will be required at the time of hire.
SF Motors is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.
Top Skills
SF Motors Inc Santa Clara, California, USA Office
3303 Scott Blvd, Santa Clara, CA, United States, 95054
Similar Jobs
What you need to know about the San Francisco Tech Scene
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine



