Growth Marketing Manager

Conversation. It’s the thread between our product and our people. The tool that enables us to forge relationships through compassion and expertise. To find the connection between our differences. It keeps us close together across borders and backgrounds and helps us create our shared vision.

Rasa means tight-knit. We get to the point and have the courage to ask ‘why?’. Because through relentless experimentation, passion, and vision, we’re transforming the way people interact with organizations through AI.

That’s Rasa. That’s our message.

Join us and add yours.

We're looking for a Growth Gen Marketing Manager to join our Marketing team. You'll be a generalist marketer who orchestrates our marketing efforts—designing and running experimentation-driven campaigns across the full customer funnel, using data to identify what's working, scale it, and cut what isn't. With the help of AI and a finger on the pulse of rapid shifts in marketing, you'll collaborate closely with sales, product, and customer success to improve conversion rates and accelerate pipeline growth. You will be reporting to the Senior Director, Marketing.

Full-time - 100% remote - Location: USA (EST or CT time zones)

• This is a remote position, but we cannot hire anybody outside of the USA for this position.

• Rasa can not assist with work authorization (visa sponsorship) for this position.

We’re a startup, so you’ll have to be comfortable rolling up your sleeves and doing whatever is required to support our mission. We're prioritizing growth marketing to meet ambitious growth targets. We need someone who can bring a rapid-testing, data-driven approach to optimize every stage of the customer journey. As a Growth Gen Marketing Manager, you'll make an impact on your team by:

• Campaign orchestration: Design and run integrated, multi-channel campaigns that combine fuel (content, creative, messaging) with engine (distribution and channels) across Google, LinkedIn, Meta, and other paid media platforms

• AI-powered execution: Use AI tools, workflows, and agents to extend capabilities, improve velocity, and scale output—while maintaining a high quality bar.

• Audience-first strategy: Start with a deep understanding of our audience and market. Use insights (powered by AI + human research) to guide positioning, differentiation, and campaign priorities.

• Cross-functional connector: Work across product, sales, customer success, and leadership to align on priorities, improve conversion rates, and ensure marketing efforts ladder up to company goals

• Focus on high-impact work: Set a strategy and build a roadmap around high-impact programs and campaigns, not around isolated channels and a scattered content ideas

• KPIs & efficiency: Owning key growth metrics, including conversion rates, pipeline velocity, and revenue attribution

• You're naturally curious and love finding the signal in the noise—turning data into insights and insights into action

• You're excited about using AI and new tools to work smarter, move faster, and drive efficiency—and you can teach and scale these practices across a team

• You understand that speed matters - you ship fast, learn quickly, and iterate relentlessly

• 5–8+ years of experience in B2B startup marketing with a strong foundation in growth, demand gen, or performance marketing and exposure to other subfunctions (product marketing, content, brand)

• Track record of designing and running cross-channel campaigns with measurable impact, including experience with A/B testing and funnel optimization

• Strong analytical skills and proficiency with marketing analytics tools (Google Analytics, Mixpanel, Amplitude) and marketing automation platforms

• Scrappy and adaptable: thrives in ambiguous environments, comfortable rolling up sleeves and experimenting

• Collaborative connector who can align product, GTM, and leadership teams around shared goals

Please keep in mind that we are describing the background that would best fit the role. Even if you don’t meet all the requirements, yet you are confident that you are up for the task, we absolutely want to get to know you!

• Flexible hours and a dedicated remote budget

• A stipend for professional development & 6 paid education days to help you grow within your role

• Unlimited PTO + paid sick leave + paid public holidays

• A Macbook, and other tech to help you do your job

• We have regular remote team events, as well as an annual company-wide offsite

• Health benefits

• 401(k) contribution with up to 4% match

• Equity options

You can find more information about our benefits per location here: Rasa Perks & Benefits

Rasa is a leader in generative conversational AI, enabling enterprises to build and deliver next-level AI assistants. Merging a state-of-the-art engine with a user-friendly no-code UI, Rasa offers an open and adaptable platform that perfectly aligns with business logic. This innovative approach makes Rasa a reliable and trusted choice for enterprises seeking to enhance customer interactions while reducing costs. Rasa is privately held with funding from StepStone, PayPal, Accel, Andreessen Horowitz, Basis Set Ventures, and others. The company was founded in 2016 and is remote-first with a global presence.

You can find answers to FAQs from candidates about this role specifically on our Senior Growth Marketing FAQs sheet.

Rasa is an equal opportunity employer. We are still a small team and are committed to growing in an inclusive manner. We want to augment our team with talented, compassionate people irrespective of race, color, religion, national origin, sex, physical or mental disability, or age.

You must be located in and a resident of the location(s) listed for us to proceed with your application.