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About Faire
Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.
By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.
About this role
We are looking for a Senior Lifecycle Marketing Manager (Retailer Sales) to develop, execute, and optimize our email channel strategy to drive warm, qualified leads to our sales team. This individual contributor will own every aspect of the email process to drive high-quality sales handoffs, including strategy, execution, analysis, and continuous optimization. They will be responsible for customer segmentation, campaign setup and deployment, automation workflows, A/B testing, performance tracking, and iterative improvements to maximize engagement and conversion. Success in this role requires a blend of demand generation experience, email marketing expertise, cross-functional collaboration, and analytical rigor to improve email effectiveness, lead quality, and retailer acquisition conversion rates. While the initial focus is on email, we expect the scope to evolve to generate demand across additional channels like SMS, webinars, and events.
What you’ll do
- Strategic Email Marketing Execution – Develop, launch, and optimize targeted email campaigns that nurture prospects and convert them into sales-qualified leads (SQLs).
- Own Retailer Nurture Series - Test and iterate CRM campaigns that progress signups to their first order, with a framework for determining when signups should self-serve or be directed to Sales to convert.
- Customer Segmentation & Personalization – Tailor messaging and engagement strategies based on retailer segment and stage in the conversion funnel.
- Lead Quality & Pipeline Impact – Deliver a predictable stream of warm, high-quality leads to sales, improving conversion rates, reducing sales touchpoints, and shortening sales cycles.
- Data-Driven Optimization – Regularly analyze email performance, A/B test lifecycle touchpoints and content, and adjust strategies based on learnings to maximize engagement and conversion.
- Customer Journey Insights – Analyze customer touchpoints across the email lifecycle to identify and address drop-off points, ensuring a seamless path to conversion.
- Cross-Functional Collaboration – Work closely with sales, content, analytics, and product marketing teams to ensure alignment on messaging, lead scoring, and sales handoff processes.
Qualifications
- 4-8 years of direct, hands-on experience managing B2B lifecycle marketing or demand generation campaigns, focused on nurturing prospects and converting them to SQLs
- Proven ability to create, and optimize high-performing email campaigns; A/B testing experience with subject lines, content variations, and audience segments to improve engagement and conversion, ideally in a B2B or marketplace environment.
- Experience working with sales, content, and product marketing teams to ensure cohesive messaging and seamless lead handoffs.
- Ability to measure and report on campaign effectiveness, analyze email engagement metrics, evaluate the conversion of marketing-qualified leads to sales-qualified leads, and assess overall sales impact. Experience with SQL preferred.
- Proficiency in tools like Braze, Mailchimp, Hubspot and Salesforce, or similar platforms for campaign automation and lead scoring.
- Strong experience with automated workflows, drip campaigns, and email sequences designed to drive sales pipeline growth.
- Ability to craft compelling, conversion-driven copy that aligns with brand voice and customer needs.
- Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams
Salary Range
San Francisco: the pay range for this role is $143,500-$197,500 per year.
This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.
Effective January 2025, Faire employees will be expected to go into the office 2 days per week on Tuesdays and Thursdays. Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.
Applications for this position will be accepted for a minimum of 30 days from the posting date.
Why you’ll love working at Faire
- We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
- We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
- We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
- We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.
Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.
Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)
Faire San Francisco, California, USA Office
100 Potrero Ave., San Francisco, CA, United States, 94103
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