Senior Manager, Digital Acquisition & Paid Media Strategy

It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.

We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.

The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.

If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.

Primary Function of Position

We are looking for a Senior Manager, Digital Acquisition & Paid Media Strategy to join our Brand and Creative team. The Brand and Creative Team is a world-class team of strategists, storytellers, and builders who create together to bring Intuitive’s stories of impact and optimism to the world.

This role will lead Intuitive’s activation engine, driving full-funnel demand across paid media, partnerships, and high-intent ecosystems. The ideal candidate is a strategic, data-driven marketer and operator who can connect brand, content, paid media, and external partnerships into a cohesive system that drives measurable business impact.

This person will act as a key thought partner across Brand, Global Marketing, and Regional teams driving how we scale demand and build visibility in an evolving, AI-driven discovery landscape.

Essential Job Duties

• Lead, develop, set objectives and work plans for paid media strategists and stakeholders executing full-funnel activation strategies—ensuring the right channels, messages, and formats are aligned to business goals
• Provide strategic channel consulting to senior stakeholders across campaigns and initiatives
• Drive end-to-end digital campaign strategy and execution across Paid Social, Search, Display, and Programmatic channels
• Own and assure adherence to the paid media and activation budget, forecasting, work plans, and performance targets, in partnership with leadership
• Partner with brand and stakeholder teams to activate and amplify sponsorships, events, and partnerships through integrated paid and digital strategies
• Identify and scale in high-impact external ecosystems (publishers, platforms, industry partnerships) to expand reach and credibility
• Drive continuous optimization and testing frameworks across creative, targeting, and bidding strategies
• Set the standards and develop the team capabilities that sustain a culture of innovation and experimentation at scale
• Shape enterprise-wide paid media strategy influencing investment decisions, and long-term marketing direction while aligning cross-functional teams and stakeholders around a shared vision.

Required Skills and Experience

• Minimum 12+ years of experience leading integrated marketing programs that connect paid media, partnerships, and content across the full funnel
• 3–5+ years leading and developing high-performing teams, including developing other managers and senior specialists
• 6+ years of experience working in or adjacent to healthcare, life sciences, or other regulated industries with complex buyer journeys preferred
• Expertise in crafting playbooks and paid digital media strategies to accelerate global growth
• Fluency across paid digital media platforms including LinkedIn, Meta, TikTok, X, and Google Ads and managing campaign budgets; experience with social media platforms outside the United States is a plus
• Thorough knowledge of platform mechanics, campaign structure, custom audiences, placement and inventory
• Experience working with technical teams implementing and optimizing automation into relevant enterprise data warehouses
• Strong data and analytics background and a keen ability to understand customer data and know how to convert insights into purposeful actions to meet business needs using Google Analytics 4, Excel, Python, R, Sprinklr
• Strong written and verbal communication skills simplifying complex ideas and concepts and making them clear and actionable
• Demonstrable experience negotiating and creating process enabling and end-to-end paid media workflows in a fast-paced environment
• Travel up to 15% time

Required Education and Training

• Requires a minimum of 12 years of related experience with a college degree; or equivalent work experience​​

Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19.  Details can vary by role.

Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

Mandatory Notices

U.S. Export Controls Disclaimer:  In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees
who are nationals from countries currently on embargo or sanctions status.

Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).  

For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s
start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes. 

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidate’s qualifications, consistent with applicable law.

We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.

Accommodation & Accessibility Notice:

Intuitive is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or an accommodation during any part of the application or interview process, please contact People Services at [email protected].