Senior Manager, Digital - OleHenriksen

ABOUT KENDO        

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $127,100 - $152,900 per year. Offered salary is dependent upon experience and San Francisco location. This is a hybrid role based in our downtown San Francisco office – Tues through Thursday in-office, with Monday and Friday remote.

Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

SUMMARY

The Senior Manager, Digital will be responsible for co-developing the overall strategy and driving business on olehenriksen.com, TikTok Shop and Amazon, and ultimately for delivering against sales targets and site/platform KPIs. This individual is both a strategic thinker and a business driver, creating and executing short and long-term plans for digital platforms. The role requires strong leadership, people management, communication and analytical skills.

This role reports to the General Manager of Ole Henriksen.

RESPONSIBILITIES

Digital Strategy

• Co-develop annual plan, with a clear vision for the overall digital business as well as a distilled strategic direction for each digital channel
• Drive short and long-term strategies for site and digital platforms to meet and exceed Budget
• Clearly communicate strategy to and build strong, effective relationships with key cross-functional teams (Marketing, Global Sales and Product, Planning, Creative, Product) to bring to life 360-degree activations
• Support the budget planning and revision process
• Lead presentation preparation for management meetings

Account Management & Activation

• Build best in class partnerships with digital platforms partners to effectively maximize working relationships and deliver on sales goal; be a brand advocate internally & externally: effectively storytell and sell the product pipeline
• Manage gross to net sales line items as well as sampling, building and delivering on yearly, monthly and daily sales strategies including promotions and discounting
• Oversee development and management of channel calendars and plans and work with cross-functional partners to support execution

Product Merchandising & Assortment Planning

• Oversee management of channel assortments to maximize productivity and in-stocks while minimizing inventory liability; partner closely with Merchandise Planning to ensure inventory buys meet or exceed plan, and secure adequate inventory for promotions and sampling programs
• Drive on-platform merchandising, key campaigns and ongoing category management for each channel, optimizing sales performance for respective channels while maintaining consistent brand vision and storytelling in line with global brand strategy
• Own daily sales and daily order forecasting for channels, and partner back with Merchandise Planning to align on any discrepancies between daily channel forecasts and MP forecasts
• Oversee content process for digital platforms, including creative briefs, providing feedback on creative assets, QA testing and assuring error-free content is loaded on time to deliver best in class p-page assets and site content that maximizes conversion while upholding global brand vision

Site Development & Operations

• Own and continuously optimize the full online shopping journey, identifying opportunities through web metrics and competitor analysis
• Partner with Product to resolve site bugs, devise development roadmap and prioritize site enhancements
• Evaluate and make recommendations on new technologies to determine if they add value to the customer journey
• Partner with warehouse operations and customer service teams to ensure on-time delivery of orders and on-brand client experience at every touchpoint

Reporting & Analysis

• Provide weekly sales recaps, ad-hoc reporting and analysis as needed, with special focus on communicating plans to build on opportunities or minimize risks
• Be in-tune with the beauty digital landscape, stay current on innovations in digital and ecommerce technology, and identify opportunities to further drive the business

Other

• Build and retain a best in class team
• Empower, coach and career path a team of 2

REQUIREMENTS

• Bachelor’s degree required
• 7+ years of digital/ecommerce experience, with strong understanding of digital/ecommerce best practices
• Must be an excellent communicator with strong interpersonal skills
• Ability to own and drive projects with limited direction and to make good judgement calls
• Detail-oriented with strong time management skills; able to handle multiple priorities and work well with cross-functional partners
• Thrives in an environment that is fast-paced, rapidly changing and customer-oriented
• Experience with Asana, Google Analytics, Shopify, Microsoft PowerPoint and Excel