Senior Manager, Lifecycle Marketing & CRM Strategy

We’re Looking For A(n): Senior Manager, Lifecycle Marketing & CRM Strategy to scale the lifecycle marketing engine across a portfolio of pet brands, this role will own the strategy and performance of evergreen email and SMS lifecycle programs, with a focus on improving retention, repeat purchase behavior, winback, replenishment, and customer lifetime value.

The role will also lead the CRM strategy by serving as the organization’s subject matter expert in Klaviyo and Attentive, supporting cross-functional teams by translating customer data, platform capabilities, and business needs into scalable CRM solutions.

This is a player-coach role in the near term, with the expectation that the role becomes increasingly strategic as the team and function mature.

Location: Remote or Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)

What You’ll Be Doing:

• Lead lifecycle marketing strategy across email and SMS with a focus on retention, LTV, and winback, by communicating clear strategic vision with a team of copywriters
• Build and optimize automated flows (welcome, post-purchase, replenishment, cross-sell, winback)
• Define lifecycle stages, segmentation frameworks, and contact strategy
• Serve as the go-to SME for CRM platform capabilities
• Build and manage flows, segments, and logic within Klaviyo and Attentive
• Partner with Email Automation Coordinators to execute and scale programs
• Develop audience strategies based on behavior, lifecycle stage, and purchase data
• Lead A/B and multivariate testing to improve engagement and conversion
• Ensure high standards of QA across all lifecycle programs
• Provide email and sms sale projections by SKU to supply chain team
• Provide marketers with recommendations on who to target, what products to feature, how often to message, and other key metrics.
• Support major campaign moments (e.g., Black Friday, Memorial Day) through better segmentation and targeting
• Measure the impact of lifecycle-driven insights on campaign performance
• Partner with Acquisition, CX, Data, and Retail teams to build CRM-driven experiences (e.g., quizzes, onboarding flows)
• Translate business needs into scalable lifecycle solutions using customer data and automation tool

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• 8+ years in lifecycle marketing, CRM, or retention-focused roles
• Deep, hands-on experience with Klaviyo and Attentive
• Strong analytical skills and experience turning data into actionable insights
• Expertise in segmentation, testing, and lifecycle optimization
• Ability to balance strategy with execution in a fast-paced environment
• Strong cross-functional collaboration skills

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.

The base salary range is $104,000-$130,000, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. 

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.