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About Lean In & The Sandberg Bernthal Family Foundation
The Sandberg Goldberg Bernthal Family Foundation (SGBFF) works to build a more equal and resilient world. We bring people together to support each other through four initiatives: LeanIn.Org, LeanInGirls.Org, OptionB.Org, and the Dave Goldberg Scholarship Program.
Through our community, research-based content, and programs, we help women and allies build the skills, confidence, and networks they need to reach their full potential. We believe a more equal world is possible - and that it will take us working together to create it. While the majority of your work will focus on Lean In, this role offers the opportunity to drive impact across multiple mission-driven initiatives.
Role Overview
We are seeking a Senior Manager of Social Media to lead and expand our brand presence across platforms. This role will own the development and execution of our social strategy, shaping how our content shows up in the world while driving meaningful engagement and sustained growth. It requires strong editorial judgment and deep fluency in platform-specific metrics and trends. The ideal candidate is equal parts storyteller and strategist — someone who can evolve our brand voice, respond thoughtfully to cultural moments, and translate performance insights into sharper content over time. They are energized by experimentation and motivated by the opportunity to bring Lean In to new channels where we can expand our reach and relevance.
What You Will Do
- Own and lead the social media strategy for Lean In and Option B across all key platforms
- Develop platform expansion roadmaps, including testing frameworks and launch strategies for new channels
- Monitor and analyze platform-specific metrics to uncover insights and continuously optimize content strategy
- Develop and execute editorial calendars aligned with organizational priorities and campaigns
- Conduct research for social posts, including trending news, cultural moments, and relevant data
- Lead proactive social listening to identify timely opportunities for engagement
- Create polished visual assets and short-form video content optimized for each platform
- Partner cross-functionally to translate programmatic work into engaging social storytelling
- Report on performance trends, growth, and key learnings to inform broader brand strategy
What You Will Bring
- Experience or interest in developing and executing multi-platform social media strategies
- Deep understanding of platform-specific metrics and performance analytics (e.g., engagement rates, reach, retention, growth, conversion)
- Demonstrated ability to respond quickly and effectively to timely moments with a clear point of view
- Exceptional writing and editing skills, with the ability to craft thoughtful, inclusive, and well-structured content
- Avid personal user of social media
- Experience creating visual and video content optimized for social channels
- Strong organizational skills and meticulous attention to detail
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Comfort working cross-functionally in a collaborative, feedback-driven organization
- A shared commitment to and appreciation for the mission of Lean In, Lean In Girls, Option B, and the Dave Goldberg Scholarship Program
What We Will Offer You
- Base Salary: $130,000 - $165,000 based on experience, skills, and qualifications
- Performance Bonus: Up to 10% of base salary annually
- Medical, dental, and vision insurance
- 401(k) with a 4% employer match
- Generous paid time off
- Additional benefits designed to support well-being and long-term success
Work Location: We believe in the power of in-person collaboration. This role is based in San Francisco, with a hybrid schedule of three days in office per week (currently Monday, Tuesday, and Thursday) and remote flexibility on other days, beginning September 2026.
The Sandberg Goldberg Bernthal Family Foundation is committed to Equal Employment Opportunity without regard to age, race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. It’s important to us that people of all identities and backgrounds see themselves represented and included in our work, so we actively encourage people of all identities and experiences to apply.
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
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- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
