Senior Manager, Marketing Operations

OneSpan is seeking a highly strategic and hands-on Senior Manager, Marketing Operations to support and scale our global go-to-market infrastructure across Digital Agreements and Security business lines. This role will be responsible for owning critical marketing and revenue operations systems, lead management architecture, routing frameworks, enrichment processes, conversational marketing operations, and scoring methodologies that directly impact pipeline generation and sales efficiency. 

This position sits at the intersection of Marketing, Sales, Revenue Operations, and Business Systems, serving as a key operational leader responsible for optimizing lead flow, improving data quality, accelerating speed-to-lead, and enhancing overall GTM execution. 

The ideal candidate combines deep technical expertise across the modern MarTech stack with strong analytical thinking, process optimization experience, and the ability to operate cross-functionally in a fast-paced B2B SaaS environment. 

Marketing & Revenue Operations Ownership 

• Own and optimize global lead, contact, and account lifecycle processes across Salesforce, Marketo, LeanData, RingLead, Qualified, and ZoomInfo 
• Manage and enhance lead routing, account matching, assignment logic, and territory alignment frameworks 
• Partner with Sales leadership, Demand Generation, and Sales teams to improve pipeline velocity and lead conversion performance 
• Support GTM scalability through automation, governance, and process standardization initiatives 

Lead Management & Routing 

• Own LeanData routing graphs and lead/account matching logic across global sales teams 
• Maintain and optimize lead-to-account matching, deduplication, and enrichment workflows 
• Continuously improve speed-to-lead processes and inbound lead qualification frameworks 
• Support account segmentation and ICP-based routing strategies 

Data Quality & Enrichment 

• Manage RingLead enrichment workflows, account tagging, normalization, and data governance initiatives 
• Oversee ZoomInfo integrations and enrichment processes within Salesforce and Marketo 
• Monitor and improve data hygiene, completeness, and account/contact integrity 
• Partner with IT on data architecture and system integrations 

Conversational Marketing & Engagement Operations 

• Own operational administration and optimization of Qualified Chat, Drift Email, and conversational marketing workflows 
• Support chatbot routing, engagement logic, meeting booking workflows, and SDR handoff processes 
• Optimize buyer engagement experiences across web and inbound channels 

Scoring & Funnel Optimization 

• Manage lead and contact scoring models aligned to buying intent, engagement signals, ICP fit, and funnel stages 
• Partner with Marketing and Reveneu Ops leadership to refine MQL qualification criteria and conversion optimization strategies 
• Analyze funnel performance and identify opportunities to improve lead quality and sales acceptance 

Reporting & Analytics 

• Support operational reporting and KPI visibility across marketing funnel performance, routing efficiency, conversion rates, and engagement metrics 
• Partner with BI and IT teams on dashboards and operational analytics 
• Assist with BI reporting validation, troubleshooting data discrepancies, and validating operational reporting outputs across Salesforce, Marketo, and integrated GTM systems 
• Identify trends, gaps, and optimization opportunities through data analysis 

 Qualifications 

• 6+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization 
• Deep hands-on expertise with Salesforce and Marketo 
• Experience building and managing lead routing frameworks, scoring models, and enrichment workflows 
• Strong understanding of lead lifecycle management, funnel operations, attribution, and GTM processes 
• Experience partnering cross-functionally with Marketing, Sales, SDRs, Product Marketing, and IT 
• Analytical mindset with strong troubleshooting and process optimization capabilities 
• Excellent communication and stakeholder management skills 
• Ability to balance strategic initiatives with hands-on operational execution 

Strong experience administering and optimizing: 

• LeanData 
• RingLead  
• Salesforce 
• Salesloft 
• Marketo 
• Qualified Chat 
• ZoomInfo  
• Drift Email or similar conversational engagement tools

 Preferred Qualifications 

• SQL knowledge and experience working with BI/reporting validation processes strongly preferred 
• Ability to troubleshoot data discrepancies and validate reporting outputs across integrated systems 
• Familiarity with Tableau, BI/reporting tools, or data warehouse environments 
• Experience supporting both inbound and outbound GTM motions 
• Familiarity with attribution modeling and account-based marketing frameworks 
• Experience working in global B2B enterprise software organizations 

 Why Join OneSpan 

This role offers the opportunity to directly influence the scalability and effectiveness of OneSpan’s global revenue engine. You will play a critical role in shaping operational strategy, optimizing GTM infrastructure, and driving measurable business impact across Marketing and Sales. 

Salary: $150,000 - $170,000 (depending on experience and qualifications)

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