Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
As a Senior Partner Marketing Manager at Apollo, you will be the first dedicated marketer supporting our growing Partner Ecosystem, including both our Technology Partners and Solutions Partners (RevOps, Marketing, and Lead Generation Agencies). You’ll develop and execute go-to-market programs that drive awareness, activation, and revenue impact through partners. You’ll collaborate closely with Apollo’s Partnerships, Product Marketing, Content, Enablement, and Demand Gen teams to build compelling co-marketing campaigns, drive partner engagement, and create enablement assets that accelerate performance. This is a highly cross-functional, builder role — ideal for a strategic B2B marketer with a passion for partners, a strong eye for brand, and a bias toward experimentation and results.
What you’ll do:
Build and Execute Partner Co-Marketing Campaigns
- Design and launch GTM campaigns with technology and agency partners (e.g., webinars, case studies, email journeys, landing pages).
- Own timelines, messaging, and coordination with internal and external stakeholders.
Create and Manage Scalable Partner Enablement Assets
- Develop pitch decks, one-pagers, training materials, and sales collateral that help partners effectively position Apollo.
- Work with Product Marketing to align messaging to use cases and ICP.
Own Partner Activation Programs
- Design nurture programs to turn onboarded partners into revenue-generating advocates.
- Test incentives, lifecycle comms, and educational touchpoints to drive engagement.
Collaborate Across the Business
- Partner closely with the Partnerships, Product, Marketing, and Revenue teams to align on goals and measure the impact of partner-driven initiatives.
- Contribute to partner launches, blog announcements, campaigns, and feedback loops.
Track and Report on Performance
- Use HubSpot, PartnerStack, and internal dashboards to monitor performance across campaigns and partner cohorts.
- Optimize based on engagement, sourced revenue, and partner lifecycle behavior.
- 6-10 years of experience in B2B partner marketing, with a focus on partner pipeline and revenue contribution
- Prior experience working with or within a partner ecosystem (agencies, tech integrations, marketplaces)
- Strong project management skills; highly organized and deadline-driven
- Excellent writer and communicator; confident with both partner-facing and internal messaging
- Experience building omni-channel co-marketing campaigns that are tied to business and revenue outcomes
- Familiarity with partner tools like PartnerStack, Crossbeam, and PartnerPage
- Strategic thinker with strong attention to detail and a collaborative mindset
The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.
Why You’ll Love Working at ApolloAt Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
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