Senior Product Manager, Marketing Platforms

Description
At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We're turning today's impossible into tomorrow's standard -from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features.
Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale.
The Role
We are looking for a Senior Product Manager to lead product execution for Adobe Campaign, Adobe Experience Platform (AEP), or Adobe Journey Optimizer (AJO) in support of enterprise marketing use cases at GM. This role exists to unify roadmap direction across campaign delivery, audience, segmentation, journey orchestration, and activation capabilities while driving adoption through strong cross-functional delivery. The role is also important to strengthen GM's customer data foundation, support the foundational setup of the platform, modernize campaign capabilities across Adobe platforms, and drive innovation through to adoption for developer teams.
This is a senior individual contributor role for someone who can independently lead complex work, operate across multiple teams, and drive meaningful outcomes across the function. The role is expected to have significant operational impact, own development and delivery of solutions, drive cross-team efforts, and mentor more junior employees while working with general management guidance.
What you'll do

• Own execution of the product roadmap for Adobe Campaign, AEP, or AJO, translating business priorities into clear plans, sequencing, and delivery outcomes aligned to marketing business needs.
• Drive cross-functional delivery across product, engineering, analytics, marketing, operations, and vendor partners to ensure campaign, audience, and journey capabilities are implemented and adopted successfully.
• Align teams on priorities, dependencies, risks, and tradeoffs across campaign delivery, audience management, segmentation, activation, and journey orchestration use cases.
• Partner closely with stakeholders to improve how customer data capabilities support campaign execution, audience strategy, and broader MarTech modernization goals.
• Lead foundational platform setup and readiness activities, while driving innovation from concept through adoption for developer teams and business stakeholders.
• Establish strong operating rhythms for planning, backlog management, decision-making, issue resolution, and communication across multiple teams.
• Surface blockers early, drive decisions with urgency, and maintain momentum in complex environments with multiple moving parts.
• Use customer and stakeholder insights to shape improvements in platform capabilities to proactively translate insights into actionable strategies to improve customer experience.
• Mentor less experienced product managers and serve as a strong cross-functional leader without direct authority, helping teams navigate ambiguity and execute at a high standard.

What success looks like

• The roadmap for Adobe Campaign, AEP, or AJO is coordinated, clear, and actionable across teams.
• Delivery stays on track across cross-functional initiatives, with risks surfaced and addressed early.
• Marketing stakeholders can more effectively use audience, segmentation, and journey capabilities to support enterprise use cases.
• Foundational platform capabilities are established effectively, and innovation is translated into usable, adopted solutions for developer teams and business stakeholders.
• Teams have stronger alignment, better prioritization, and clearer ownership across product and delivery work.

Your Skills & Abilities (Required Qualifications)

• 5+ years of product management experience in MarTech, CRM, customer data, campaign platforms, or related enterprise technology

• 5+ years with Adobe Campaign, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), or similar marketing platforms
• Experience owning roadmap delivery and translating business needs into clear requirements and priorities
• Strong cross-functional leadership across engineering, architecture, data, analytics, CRM, operations, and vendor teams
• Understanding of customer data, audiences, segmentation, activation, campaign operations, and journey orchestration
• Ability to partner with technical teams on platform setup, integrations, and solution decisions
• Experience managing intake, dependencies, risks, and prioritization across multiple workstreams
• Strong stakeholder management, communication, and execution skills
• Experience driving adoption, business readiness, and change management for new capabilities
• Strong problem-solving and decision-making skills

What Will Give You a Competitive Edge (Preferred Qualifications)

• Experience working in the Adobe ecosystem, including Adobe Campaign, AEP, AJO, AEM, or related platforms
• Experience in large-scale enterprise CRM, MarTech, or customer data environments
• Experience with agile product management, backlog management, and release planning
• Bachelor's degree and 5+ years of related experience, or equivalent practical experience
• Strong attention to detail and follow-through

Additional strengths

• Strong cross-functional collaboration and execution skills
• Ability to work through ambiguity, prioritize effectively, and keep delivery moving
• Strong communication skills with technical and non-technical stakeholders

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the office three times per week, at minimum. This position will be located in Warren, MI, Austin, or Mountain View, CA.
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.

• The salary range for this role is $106,600 to $192,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
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