Senior Product Marketing Manager, Enterprise AI Platforms Hybrid

The Enterprise AI Platforms and Infrastructure (EAIPI) organization builds the AI platforms, products and infrastructure that Cisco runs on, and that more than 90,000 Cisco employees use every day. Our portfolio spans employee-facing AI products, developer tools and plugins, the platform and agent runtime that sit underneath them, and the cloud and GPU infrastructure that powers it all.

The Product Marketing team sits between our product and engineering teams and the people who use what they build. We own the story: what each product is, who it is for, why it matters, and how it differs from the alternatives. We work as upstream partners to Communications, Enablement and Learning & Development, who take that story to employees through their own channels, training and programs. This position can be hybrid or remote.

As the Senior Product Marketing Manager for EAIPI, you will be the first dedicated product marketer on the team. You will set the positioning and launch standards that every partner team builds from, and bring what we learn from employees back into product decisions. You will:

• Own positioning and messaging. Define positioning, value propositions, audience segments and a message house for each major release, so that Communications, Enablement and Learning & Development all work from one source of truth.
• Build the launch brief and tiering model. Create and run a tiered launch process. Triage the monthly release intake from engineering, assign each release a tier, and publish a launch brief (message, audience, tier, key dates) well ahead of launch for partner teams to build on.
• Create the foundation content. Produce the core content pack for each Tier 1 launch, such as the message house, FAQs, demo narrative and proof points, for partner teams to reuse rather than recreate.
• Frame segments and competitive context. Segment employees by role and need (for example business productivity users, builders and developers, and leaders). Explain why people should choose one tool over another, including internal alternatives and tools employees already use on their own.
• Shape the adoption strategy. Define the adoption funnel from awareness to first use, repeat use and deeper use. Work with Enablement, who run the adoption playbook and measure results, to report adoption by segment and feed findings back into positioning.
• Bring the employee voice to product. Synthesize feedback from enablement sessions, ambassador and evangelist programs, user research and platform data into a regular insights readout that product and engineering teams use in roadmap decisions.
• Keep naming consistent. Maintain the naming and taxonomy for the product portfolio so that names and transitions are consistent across every team and channel.
• Partner across functions. Work with Communications, Enablement, Learning & Development, Product Management and Design, and engineering leaders. Help define clear ownership across these teams and support the shared launch timeline and bi-weekly alignment rhythm.

• Bachelor’s degree or equivalent experience.
• 8+ years of experience in product marketing, product management or an equivalent field, ideally with technology products.
• Demonstrated experience defining positioning, messaging and go-to-market strategy for software, platform or technical products.
• Experience leading cross-functional launches where you influenced teams without direct authority.
• Excellent written and verbal communication skills, including the ability to explain technical capabilities in clear, audience-specific language.

• 5+ years of experience in a people leadership role
• Experience marketing AI, developer, platform or internal IT products, or driving employee adoption of new tools.
• Experience building a product marketing process or launch model from the ground up.
• Experience turning customer or user feedback, research and usage data into product insights.
• Comfort working with senior engineering and business leaders in a fast paced environment with a high launch cadence.
• Familiarity with enablement, communications and learning functions and how they work with product marketing.

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. 

We are Cisco, and our power starts with you. 

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks.  Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:

• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

• Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees

• Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next

• Additional paid time away may be requested to deal with critical or emergency issues for family members

• Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:

• .75% of incentive target for each 1% of revenue attainment up to 50% of quota;

• 1.5% of incentive target for each 1% of attainment between 50% and 75%;

• 1% of incentive target for each 1% of attainment between 75% and 100%; and

• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:

Non-Metro New York state & Washington state:

* For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.