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About Us
Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production. Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more.
We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47, and Y Combinator.
The RoleWe are looking for a rockstar Senior Product Marketing Manager to join our Marketing team. As our second product marketer, you will lead the marketing of the Encord Platform — owning how we message Encord across targeted use cases, verticals, and personas. This is a critical role for the business, and you will become the subject matter expert for the end-to-end platform.
What you'll do
- Own the messaging of Encord, as well as the messaging for platform-wide capabilities
- Amplify platform-level messaging through the Encord website and channels
- Build and deliver sales enablement with high CSAT scores with field teams
- Be the expert in any platform-specific messaging for campaigns and events, and enable GTM teams with highly performant content to drive strong engagement and pipeline
- Deliver a drumbeat of compelling customer stories, highlighting Encord Platform capabilities, technical details, and realized value
- Hone messaging by developing value proposition and messaging frameworks, driving articulation of product portfolio positioning aligned to Encord's targeted audiences and ICP
- Help build a product our customers love
- Collaborate closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and customer feedback
Who we're looking for
- A proven track record in product marketing with experience on technical products
- Strong understanding of Data & AI platform offerings, with experience creating messaging and positioning for technical products targeted at the enterprise market
- Ability to build strong working relationships with stakeholders to deliver joint messaging and GTM plans
- Experience creating compelling product and thought leadership content to support customers and Growth/Demand marketing campaigns
- Comfortable owning and running direct customer engagements
- Strong public speaker with the technical aptitude to become an end-to-end expert on the Encord platform, including the ability to demo at events and to prospects
Experience requirements
- 5+ years of product marketing experience at an enterprise software company, preferably including PMM experience at early-stage AI startups
- Excellent writing skills for succinct messaging targeting AI/ML engineers and AI executives
- Deep understanding of the Data and AI space
- Experience building compelling technical and business content
- Proven ability to collaborate with sales, growth marketing, and product teams
- Preferred: technical academic background (BS in Computer Science or related discipline)
Why Encord
- Competitive salary, commission, and meaningful equity in a high-growth startup
- Clear, accelerated growth opportunities as the company scales rapidly
- Strong in-person culture: 3–5 days/week in our newly launched North Beach loft office
- Flexible PTO to fully recharge
- 18 paid vacation days in the U.S. plus federal holidays
- Annual learning & development budget
- Comprehensive health, dental, and vision coverage
- Frequent travel opportunities across the U.S., London, and Europe
- Bi-annual company offsites, twice-weekly team lunches, and monthly socials
Encord San Francisco, California, USA Office
832 Sansome St, San Francisco, California, United States, 94111 1548
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
