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Gap (gapinc.com).

Senior Program Manager, Marketing Operations

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In-Office
Folsom, CA
In-Office
Folsom, CA

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About the RoleAs Senior Manager of Marketing Operations & Program Management, you will drive the execution of strategic marketing initiatives, streamline workflows, and facilitate cross-functional alignment to ensure integrated, high-impact campaign delivery. You will be a key connector across marketing, creative, media, and product teams, championing operational rigor, efficiency, and excellence.What You'll Do
  • Lead large, cross-functional marketing programs across various categories, acting as the central point for planning, execution, and issue resolution. This includes seasonal campaigns, go-to-market moments, brand storytelling, and integrated media activations

  • Collaborate closely with marketing partners to ensure smooth integration and execution of strategic initiatives.

  • Focus on managing the upstream pipeline, including milestones and touchpoints related to Product-to-Market (P2M) and Go-to-Market (G2M) strategies.

  • Own and manage the quarterly and monthly marketing planning processes with precision. Align stakeholders around campaign timelines, deliverables, and key performance indicators (KPIs) to ensure coordinated efforts and success.

  • Partner with channel leads (growth, brand, loyalty, etc.) to integrate strategies into unified marketing executions.

  • Establish and optimize workflow processes; identify and implement tools or technologies to support campaign delivery.

  • Guide junior program managers and coordinators, providing coaching and oversight on campaign execution and problem-solving.

  • Support the Director in strategic planning, budgeting processes, and team infrastructure initiatives.

  • Contribute to measurement/reporting of program performance and the evolution of program management best practices.

Who You Are
  • 7+ years of experience in integrated marketing operations, brand/project/program management or similar roles.

  • Skilled in leading complex, multi-stakeholder projects from kickoff to completion

  • Experience in marketing technology platforms (e.g., Airtable, Asana, Workfront,Monday.com).

  • Process-oriented, highly organized, and proactive in problem-solving.

  • Able to communicate clearly and influence senior stakeholders.

  • Proven success managing others and leading through influence.

Gap (gapinc.com). San Francisco, California, USA Office

2 Folsom St., San Francisco, CA , United States, 94105

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