Senior Social Media Manager (Buldak)

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary:  Samyang America is seeking a digital-first Sr. Social Media Manager with a data-driven, solutions-oriented mindset to turn content and community engagement into measurable business outcomes. You will connect the full funnel, from awareness and consideration to trial, purchase, and repeat, using reporting and insights to support household penetration while preserving brand voice and creative integrity.

Key Responsibilities:

Platform Strategy and Content Execution

• Own strategy across TikTok, Instagram, YouTube, and other priority channels, defining each platform's audience, role, content mix, and objectives.

• Translate brand priorities, launches, and cultural opportunities into social-first campaigns and publishing calendars. Coordinate briefs, approvals, and asset delivery with production and agency partners.

• Guide concepts, hooks, scripts, captions, and calls to action with clear creative feedback. Create, adapt, and publish content when needed, maintaining Buldak's voice and platform relevance.

Community Strategy and UGC

• Set community engagement priorities, response guidelines, participation goals, and escalation protocols. Coach the Community Manager and review results to improve engagement.

• Develop UGC challenges and activations that motivate fans to create, share, and participate. Review active programs and refine prompts, mechanics, calls to action, and community support to address participation barriers.

• Use social listening and audience feedback to shape content and identify opportunities. Coordinate permissions for approved reuse of fan content.

Social to Website Measurement

• Build full-funnel journeys with website, ecommerce, and media teams, connecting social content to participation, product discovery, and purchase. Align creative and calls to action to each stage to support trial and household penetration.

• Partner with analytics and website teams to define and validate pixels, conversion events, UTM links, and content tagging. Report organic, creator, UGC, and paid results separately; distinguish platform metrics from household penetration measures and recognize attribution limits.

Organic and Paid Integration

• Identify organic brand, creator, and UGC content for paid testing and amplification based on campaign objectives, audience response, and performance, with appropriate usage permissions.

• Apply organic insights to paid testing and paid learnings to organic creative, preserving brand voice, product storytelling, and creative quality as assets are adapted across the funnel. Media partners own buying and campaign optimization.

Reporting and Business Performance

• Own weekly and monthly reporting and campaign recaps against agreed KPIs and targets. Connect content, community, and website results to business objectives; explain performance drivers, gaps, and recommended actions.

• Build actionable dashboards with analytics and media partners. Turn findings into prioritized solutions and tests across creative, engagement, and website journeys; track whether changes improve results and investment efficiency.

• Manage direct reports through clear priorities, coaching, feedback, and accountability. Hold agencies accountable for deliverables, quality, timing, and agreed outcomes.

• Track assigned budgets and improve production efficiency through asset reuse, clearer workflows, and fewer revisions. Uphold content rights, disclosure, publishing, and account access guidelines.

Requirements:

• 5+ years of relevant experience in social media, digital marketing, or social-first content for consumer-facing brands.

• Proven direct-report management experience, including setting priorities, coaching performance, and ensuring consistent delivery.

• Demonstrated ownership of social campaigns from strategy and briefing through execution, analysis, and optimization.

• Strong understanding of TikTok, Instagram, YouTube, audience behavior, and platform-specific creative with sound cultural and brand judgment.

• Experience developing UGC and community engagement programs, with examples of improving participation and results.

• Strong reporting and analytical skills, with working knowledge of pixels, conversion events, UTM tracking, and GA4. Ability to validate data, build dashboards, and translate findings into solutions and measurable business outcomes.

• Understanding of organic-to-paid integration and how creative supports awareness, consideration, trial, and repeat purchase while maintaining brand integrity.

• Excellent copywriting, creative briefing, project management, and stakeholder communication skills; practical editing experience with CapCut, Canva, or Adobe Creative Suite.

Preferred:

• Experience in food and beverage, CPG, lifestyle, or entertainment; social commerce or ecommerce collaboration; and coordination with global or regional brand teams.

The base salary for this position is between $130,000.00 and $160,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.