Senior Social Media Specialist

Are you passionate about emerging social media platforms, understanding their algorithms, and making platform recommendations for engaging specific industries and audience segments?

At Sparkpr we work with some of the brightest brands in the world (and those you’ll be hearing about soon) to support customer acquisition and branding strategies and their tactical execution. We are looking for driven individuals to join our team and help Spark grow!

Position Summary:

We are looking for a social media guru who excels at cultivating social media followings and promoting clients brands. This role will analyze engagement data, identify trends in customer interactions, lead social content strategy and development, and plan digital campaigns to build communities online.

Position Specific Responsibilities

• Assist in developing and implementing social media content across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging platforms, in alignment with client objectives and brand guidelines.
• Curate relevant content including posts, images, videos, and stories to enhance audience engagement and brand visibility.
• Community engagement and management by responding to comments, messages, and mentions, fostering positive interactions and addressing inquiries promptly. 
• Qssist in the implementation protocols to ensure brand reputation is maintained and escalate issues as necessary.
• Execute social media strategies developed by senior team members, ensuring alignment with client goals and industry best practices.
• Collaborate with internal teams to coordinate content creation, approval, and scheduling, adhering to established timelines and quality standards.
• Utilize social media analytics tools to track performance metrics and analyze campaign effectiveness, providing insights for optimization.
  
• Stay updated on the latest trends and developments in social media marketing, actively seeking opportunities for skill enhancement and professional growth.
• Contribute to new business efforts for Spark including research, creating slides, and brainstorming new ideas

• Successfully manage remote work, scheduling, and internal communications (email, Slack, team meetings, etc)
• Maintain confidentiality and professionalism at all times
• Proactive self-starter who offers ideas and/or problem solves alongside the team
• Proactively assume additional responsibilities that make tangible agency contributions
• Assist in the implementation of paid social media campaigns, contributing to audience targeting, ad creation, and performance monitoring.
• Track client billable time daily

Prerequisites

• Proficient in Meltwater
• Understanding of content distribution channels for B2B and B2C brands and their associated metrics, specs, best practices, and requirements including media outlets, social media platforms, and ad platforms
• Expertise in and enthusiasm for social media and community building online, including in-depth knowledge of social media platforms, market trends, best practices, content development and metrics, and tools of the trade
• Bachelor's degree
• 4-5 years of experience in social media
• Proven competency in taking client needs and creating successful social media strategies and campaigns
• Previous proven experience managing content and copy for a range of online mediums 
• Strong creative writing, researching, and editing skills
• Willingness to handle executional work like ongoing content development and community management
• Flexibility and comfort working with a remote team in a fast-paced, always-on, agency/start-up environment and schedule
• Superb project and time management skills
• Ability to work independently while maintaining constant communication with larger team and clients 

Extra Points for Experience in the Following Areas:

• Experience managing large-scale community management/social monitoring programs
• Background developing, managing, and optimizing paid social campaigns
• Creative design skills
• Influencer marketing experience
• Broader content marketing experience
• Tech & Agency experience
• Expertise with enterprise level social media platforms such as Sprout Social and Sprinklr

Why Work At Spark?

• Remote Work Flexibility
• Competitive and Flexible Paid Vacation Policy
• Spark PR covers 95-100% of health, dental, and vision for our employees.

• You can also count on a company-managed 401K, Flexible Spending Accounts, and monthly cell phone subsidies.

About Spark

From startups to Fortune 20 members, Spark specializes in helping technology-focused and innovation-minded companies transform their brands by bringing powerful narratives to life through public relations and integrated marketing programs. 

The agency’s full suite of services includes content and social development, programmatic distribution and other forms of paid media, and data-driven insights to inform strategic planning and measure go-to-market plans. Spark also provides comprehensive strategic communications & marketing services for blockchain and cryptocurrency leaders. From guiding successful token sales to growing companies post-ICO, Spark has emerged as the preferred partner for these highly specialized services across the globe.

Spark’s clients are some of the world’s most innovative startups and industry leaders. Please review our website and peruse the variety of brands we have worked with over the years. 

Ranked on the 2021 Forbes Best PR Agencies list, Spark has also been honored by Business Intelligence Group as a Best Place to Work. Previous awards include Bulldog Reporter’s Awards for Best New Product Launch and Best General Business Campaign as well as SABRE Awards for Software and Services. Spark was also honored as the Public Relations Agency of the Year by PR World in 2017.

Spark was founded by Donna (Sokolsky) Burke and Christine Hempel in 1999 at the height of the Internet explosion in Silicon Valley. Fresh off their corporate careers at Netscape where they helped launch the first browser that gave millions access to the Internet, Donna and Christine were well equipped to create a new-economy communications agency.

We are excited to explore new opportunities with you! 

Spark Public Relations is an equal opportunity employer that values diversity. Spark PR does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need