About the role
Chime is on a mission to help millions of everyday people achieve financial progress. To accelerate efficient and measurable growth, we’re seeking a data-driven, performance-oriented Senior Channel Marketing Manager to lead and optimize TV and Offline marketing efforts. This role will play a critical part in building a full-funnel media strategy — blending brand awareness with measurable acquisition outcomes — across television, audio, direct mail, and emerging offline channels.
You’ll collaborate closely with cross-functional partners in Brand, Creative, Analytics, Media Strategy, and MarTech to design campaigns that balance brand storytelling and performance metrics. This is a high-impact role ideal for a strategic marketer who thrives on translating complex media performance data into actionable growth strategies.
The base salary offered for this role and level of experience will begin at $130,050 and up to $180,600. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
In this role, you can expect to
- Lead TV & Offline Channel Strategy: Drive the planning, execution, and optimization of full-funnel TV & Offline media — from upper-funnel brand building to lower-funnel performance drivers.
- Deliver on Growth Objectives: Translate Chime’s business goals into measurable marketing outcomes by improving business metrics through optimized media mix and audience targeting.
- Evolve Performance Measurement & Attribution: Partner with Analytics to evolve incrementality testing, MMM, and attribution models. Integrate new data sources (e.g., iSpot, SambaTV) to improve campaign insight and reporting accuracy.
- Drive Full-Funnel Integration: Collaborate with digital and brand teams to align media mix across all channels — connecting awareness, reach, frequency, engagement, and conversion. Leverage retargeting and cross-channel lift studies to strengthen the funnel’s efficiency.
- Test & Learn Culture: Lead ongoing testing of creative, targeting, and platforms. Implement testing frameworks to identify scalable growth drivers.
- Agency & Partner Management: Oversee relationships with media and measurement partners, ensuring channel strategy and reporting rigor.
- Cross-Functional Leadership: Present insights and recommendations to marketing leadership, helping shape long-term TV & Offline investment strategy and budget optimization.
To thrive in this role, you have
- 8+ years of marketing experience, with at least 5 years focused on TV ideally in a performance or full funnel environment.
- Proven success managing multi-million-dollar offline media budgets tied to measurable acquisition goals.
- Experience balancing reach and frequency targets with down funnel business outcomes and efficiency goals.
- Strong grasp of incrementality, media mix modeling, and attribution across brand and performance media.
- Analytical mindset with experience using data to influence decision-making and storytelling.
- Strong communication and presentation skills, with the ability to influence and lead stakeholders
- Ability to thrive in a fast-moving, cross-functional team with multiple stakeholders and evolving priorities.
#LI-AM1 #LI-Hybrid
At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.
We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.
We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
Because if we don't—who will?
*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
What we offer for our full-time, regular employees- 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.**
- 💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute**
- 💰 Competitive salary based on experience**
- ✨ 401k match** plus great medical, dental, vision, life, and disability benefits
- 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off**
- 🫂 1% of your time off to support local community organizations of your choice
- 👟 Annual wellness stipend to use towards eligible wellness related expenses
- 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
- 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!**
- 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress**
**Perks also available to Chime Interns.
We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [email protected].
To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.
Top Skills
Chime San Francisco, California, USA Office
101 California Street, San Francisco, CA, United States, 94111
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