Hands-on Senior User Acquisition Manager to build, launch, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other platforms; manage budgets, bids, audiences, creative testing; analyze CAC/CPI/CPA/ROAS and funnel metrics; create playbooks and work with creative teams; support client-facing strategy as needed.
Hellyeah AI is hiring a hands-on Senior User Acquisition Manager to help scale paid media campaigns across Meta, Google, TikTok, Snapchat, and other performance channels.
We are an AI-first performance marketing company working with mobile apps, gaming, AI/SaaS, fintech, e-commerce, and iGaming clients.
This role is for someone who can actually get inside ad platforms, build campaigns, analyze performance, and make smart optimization decisions. This is not a strategy-only role.
Responsibilities:
• Build, launch, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other ad platforms
• Manage campaign structure, budgets, bids, audiences, creative testing, and performance pacing
• Analyze CAC, CPI, CPA, ROAS, retention, conversion quality, and funnel performance
• Identify what is working, what is wasting budget, and what needs to be tested next
• Work with creative teams to turn performance data into new ad angles and creative briefs
• Monitor campaigns daily and prepare weekly performance insights
• Help create repeatable playbooks for campaign setup, testing, optimization, and scaling
• Support client-facing strategy when needed
Requirements:
• 4+ years of hands-on paid media or user acquisition experience
• Strong experience managing campaigns in Meta Ads and Google Ads
• Working knowledge of TikTok Ads
• Experience with Snapchat Ads, LinkedIn Ads, programmatic, or mobile ad networks is a plus
• Experience with mobile apps, gaming, AI/SaaS, fintech, e-commerce, or iGaming is a plus
• Strong understanding of tracking, attribution, pixels, events, UTMs, GA4, MMPs, or similar tools
• Ability to explain performance clearly: what happened, why it happened, and what to do next
• Strong written English
• Comfortable working remotely with daily accountability
Important:
This is a hands-on role. You should be comfortable opening ad accounts, building campaigns, checking data, finding issues, and making optimization decisions yourself.
Nice to have:
- Experience with AppsFlyer, Adjust, Singular, Firebase, Looker Studio, or Supermetrics
- Experience using AI tools for reporting, analysis, research, or workflow automation
- Experience managing multiple client accounts at once
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