Social Content Strategist

At MECCA, creativity is at the heart of every story we tell. As social becomes the discovery engine for beauty lovers everywhere, we’re pushing ourselves to lead with imagination, craft and purpose. This is a role for someone who sees trends before they appear, who understands culture as much as commerce, and who loves transforming insight into scroll-stopping creative. 

The role you could play
 

As our Social Content Strategist, you’ll shape the creative direction and storytelling frameworks across MECCA’s organic social channels. You will define how MECCA shows up visually and narratively across TikTok, Instagram and emerging platforms, ensuring every piece of content ladders up to our brand values and social commerce strategy. 

You’ll build briefs, ideate formats, refine content franchises and collaborate across production, creative, analytics, brand, paid and social teams. Your work will amplify MECCA’s voice, bring clarity to creative decisions and unlock new opportunities for innovation, discovery and engagement. 
 

What you will bring

You’ll thrive in this role if you approach every challenge with an open mind, generous collaboration and a passion for making beautiful work that resonates. We value people who are curious, bold, inclusive and energised by continuous learning - because that’s how innovation happens at MECCA. You will bring:  

• 3–5 years’ experience in social-first creative strategy across agency, brand or publisher environments. 

• Deep understanding of platform behaviour, short-form storytelling, algorithm dynamics and audience engagement. 

• Strong ability to translate creative insights and performance data into strategic direction. 

• Impressive creative thinking; demonstrated through a portfolio that shows original, impactful social content. 

• Confident presentation skills and the ability to lead collaborative ideation. 

• Experience analysing creative performance and rapidly iterating formats. 

• Strong cross-functional partnership mindset  - inclusive, open, curious and solutions-focused. 

Your Life At MECCA 

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include: 

• Professional development programs and first-class digitised learning offering 
• Health and well-being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs 
• Access to quarterly product allowance 
• Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy. 

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. 

To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit http://www.mecca.com.au/careerswww.mecca.com.au/careers

Please note that we will be reviewing applications and commencing recruitment in mid January 2026. In the meantime, we wish you a safe holiday season and can’t wait to review your application in the new year.