Social Media Lead

What you'll do:

Channel Ownership and Strategy Execution

• Lead daily management of LinkedIn, X, Instagram, YouTube, Reddit, and emerging channels.
• Develop platform-specific posting strategies and maintain an organized content calendar.
• Translate campaigns, product updates, events, and announcements into channel-appropriate content.
• Monitor competitive activity and platform trends to inform ongoing adjustments.

Content Development and Production

• Write crisp, on-brand copy that reflects Kodiak’s tone and strategic messaging.
• Create short-form content using existing footage, images, and assets in collaboration with internal creative resources.
• Collaborate with video and design partners to produce social-ready assets for campaigns and launches.

Community Management

• Monitor and respond to comments and brand mentions daily to maintain a thoughtful and accurate presence.
• Flag sentiment shifts, misinformation, or controversial topics to Marketing and Comms.
• Support proactive engagement with industry influencers, analysts, and partners when appropriate.

Cross-Functional Collaboration

• Partner with Marketing, Comms, Legal, and IR to ensure messaging accuracy and compliance.
• Support major announcements and events (press, partnerships, executive appearances, milestones).
• Coordinate with content producers and designers to ensure channel-aligned creative.
• Align social performance with broader campaign goals and OKRs.

Analytics and Performance Tracking

• Track KPIs across engagement, reach, follower growth, traffic, and content performance.
• Produce regular insights and recommendations to improve channel effectiveness.
• Identify repeatable content patterns, high-performing formats, and opportunities for experimentation.
• Other duties as assigned

What you'll bring:

• 5+ years managing social channels for a technology, robotics, mobility, or AI-adjacent brand.
• Exceptional writing and editing skills; able to simplify technical topics without diluting accuracy.
• Strong creative instincts and experience crafting short-form video, motion, and visual storytelling.
• Strong judgment and comfort operating in regulated, high-visibility industries.
• Strong familiarity with social analytics tools and performance measurement.
• Comfortable working cross-functionally with executives, comms, designers, and product teams.

Success Looks Like:

• Kodiak’s social channels feel consistent, confident, and unmistakably on-brand.
• Major campaigns and milestones translate seamlessly into high-quality content across channels.
• Social output becomes a strategic advantage for investor perception, public awareness, and industry influence.
• Posts ship quickly and accurately, without operational drag.
• Engagement, reach, and clarity of Kodiak’s narrative grow over time.

What we offer:

• Competitive compensation package including equity and biannual bonuses
• Excellent Medical, Dental, and Vision plans
• Flexible PTO and generous parental leave policies
• Our office is centrally located in Mountain View, CA
• Office perks: dog-friendly, free catered lunch, a fully stocked kitchen, and free EV charging
• Long Term Disability, Short Term Disability, Life Insurance
• Wellbeing Benefits - Headspace, One Medical, Gympass, Spring Health
• Fidelity 401(k)
• Commuter, FSA, Dependent Care FSA, HSA
• Various incentive programs (referral bonuses, patent bonuses, etc.)