Sr. Brand, PR & Communications Manager

Brand Leadership

• Execute a brand strategy that positions Smarsh as the market leader in communications intelligence and compliance innovation.
• Ensure the Smarsh brand is expressed consistently and powerfully across all channels, campaigns, and experiences.
• Partner with design, product, and BU marketing teams to bring the brand to life through clear, data-backed storytelling and creative execution.
• Measure and report on brand health, share of voice, media sentiment, and coverage quality, benchmarking against key competitors to track brand strength, perception, and progress.

Public Relations & Media

• Partner with the VP of Brand Marketing to lead global PR strategy that’s AIO optimized/discoverable to continue to elevate Smarsh’s presence across top-tier technology, financial services, and compliance media.
• Partner with our U.S. and U.K. PR agencies to build and maintain strong relationships with journalists, analysts, and industry influencers.
• Identify and engage with both traditional media and digital influencers to amplify Smarsh’s leadership in data, AI, and compliance-driven innovation.
• Manage executive visibility programs, including media interviews, thought leadership platforms, speaking opportunities, and awards.
• Own crisis communications response with clarity, speed, and confidence during sensitive or high-impact situations.

Campaign & Content Oversight

• Oversee development and execution of integrated brand and communications campaigns that advance Smarsh’s positioning and market visibility.
• Collaborate with demand generation, product marketing, and digital teams to align storytelling with pipeline goals and product narratives.
• Lead development of core messaging, press materials, thought leadership, and customer success storytelling that highlights real-world impact.

Customer Advocacy

• Partner with business units to source and nurture customer advocates aligned to key products, regions, and segments.
• Turn customer success into compelling stories, testimonials, logos, and use cases that reinforce Smarsh’s leadership.
• Activate advocates across PR, media, case studies, speaking engagements, awards, and integrated campaigns.

What will you bring?

• 10+ years of experience in global brand management, PR, or communications — ideally within B2B technology, SaaS, or regulated industries.
• Proven success developing and executing integrated brand, PR, and communications strategies that drive measurable impact.
• Strong experience managing agencies, media, and influencer relationships across regions.
• Expertise in reputation management and crisis communications, with sound judgment and strategic agility.
• Demonstrated experience managing and mentoring direct reports.
• Exceptional writing and storytelling skills — able to translate complex technology into clear, compelling narratives.
• Collaborative, agile, and results-driven leader who thrives in fast-paced, high-growth environments

Why Smarsh?

• At Smarsh, we don’t just help organizations meet compliance requirements — we empower them to turn their communications data into intelligence. You’ll join a global team of innovators who are shaping the future of compliance, AI, and data activation for some of the world’s most trusted brands.
• Opportunity to shape a category-defining brand at the forefront of AI and communications intelligence.
• Collaborative, values-driven culture that celebrates curiosity, initiative, and integrity. Learn more about our Guiding Principles here.
• Visibility and partnership with senior leadership and the chance to make an immediate, measurable impact.