Sr Manager, Broadband Product Marketing – Creative & Brand Strategy

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The Senior Manager, Broadband Product Marketing is responsible for leading a team that shapes product marketing strategy for T-Mobile's Home Internet portfolio, including Fiber, 5G Home Internet, the gateway and connected-home device lineup, and future broadband products, spanning both new product development and the performance of the existing portfolio.
This role guides portfolio positioning, marketing-led roadmap inputs, value propositions, product narratives, target segments, opportunity sizing, business cases, and go-to-market strategies that help inform product development, launch planning, pricing and offer strategy, ARPU optimization, and acquisition marketing plans.
The Senior Manager will partner closely with Product, Engineering, Commercial, Pricing & Offers, Integrated Marketing, Consumer Insights, Analytics, Competitive Intelligence, Market Research, Supply Chain, Sales, and channel teams to ensure Broadband products are positioned clearly, differentiated in market, and aligned to customer needs and business goals.
This leader will manage and develop Product Marketing team members, ensuring strong execution, clear prioritization, cross-functional alignment, and high-quality product marketing outputs.
The ideal candidate brings strong product marketing expertise, analytical rigor, commercial and financial acumen, people leadership, customer insight orientation, and the ability to translate market intelligence and product strategy into compelling portfolio narratives and go-to-market plans.
This is a hybrid role requiring a minimum of 3 days per week in office.

Main Responsibilities:

• Lead the team in revamping the Broadband product portfolio and shaping marketing-led roadmap inputs, including customer needs, target segments, value propositions, product narratives, opportunity sizing, and go-to-market considerations for existing and future products, while tracking post-launch performance and managing the lifecycle of current products to keep the portfolio performing to plan.
• Manage, coach, and develop a team of Product Marketing Managers responsible for Broadband portfolio positioning, product narratives, go-to-market strategy, and launch readiness; ensure clear priorities, strong execution, and measurable team performance.
• Lead the team in evaluating consumer insights, competitive intelligence, market research, segmentation data, industry trends, and business performance to identify customer needs, market opportunities, product gaps, and portfolio recommendations.
• Lead the team's hardware and connected-home portfolio strategy, including the gateway lineup, mesh, accessories, and bundling mechanics; partner with Product, Engineering, and Supply Chain on feature sets, roadmap, forecasting, and fleet planning to deliver the product experience and drive incremental ARPU.
• Oversee business cases, financial models, and pricing and rate-plan strategy for new and existing products, pressure-testing ARPU and financial viability ahead of development. Partner across Product, Commercial, Pricing & Offers, Integrated Marketing, Acquisition Marketing, Sales, Finance, Operations, Analytics, Insights, and channel teams to align portfolio, pricing, promotional, messaging, launch, and acquisition strategies to business objectives.
• Oversee creation of product marketing outputs and enablement materials, including product concepts, strategic briefs, positioning documents, launch narratives, consumer-facing messaging inputs, presentations, and channel-ready product content.
• Also responsible for other duties/projects as assigned by business management as needed

Knowledge, Skills, and Abilities:

• Relationship Management - Strong relationship management, planning, negotiation, communication and analytical skills.
• Strategic Thinking - Strategic and analytic thinker with the ability to fully understand the range of T-Mobile products and offers.
• People Leadership & Talent Development - Proven ability to manage, coach, and develop a team of product marketing managers, set clear priorities, and drive measurable performance.
• Commercial & Financial Acumen - Ability to build business cases, financial models, and pricing and ARPU strategies, and to pressure-test financial viability before investment.
• Data-Driven Decision Making - Skilled at setting KPIs and using consumer insights, competitive intelligence, and performance data to guide portfolio decisions and track post-launch results.

Qualifications:

• Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent. Acceptable areas of study include Marketing, Business, Communications, Computer Science or related field.
• 7 years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
• 2 years supervisory and/or leadership experience
• At least 18 years of age
• Legally authorized to work in the United States

Total Target Cash Earnings Opportunity: $158,160 - $285,240

National Base Pay Range: $131,800 - $237,700

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results. 

The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ373055¶dox=1

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary. 
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.