Sr. Manager, PR & Entertainment Marketing

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Vuori is seeking a strategic, culturally connected Senior Manager, PR & Entertainment to drive earned media, brand storytelling and organic entertainment visibility. This role will play a key part in shaping brand perception, building awareness, and strengthening Vuori's position at the intersection of performance, fashion, wellness, and culture. The ideal candidate brings deep media and entertainment relationships, strong creative instincts, and a forward-looking understanding of the evolving media landscape. They are equally comfortable securing high-impact editorial coverage, cultivating relationships with influential independent media voices and identifying culturally relevant opportunities that build brand desirability. Reporting to the Senior Director, PR & Influencer, this role will lead day-to-day PR strategy and execution, oversee external agency partners and drive strategic media engagement at Vuori House LA. Working closely with Brand Marketing, Influencer, Entertainment, Social and Brand Activation teams, this individual will help translate key brand priorities into compelling earned storytelling opportunities. 

What you'll get to do: 

PR Strategy & Media Relations 

• Develop and execute strategic PR plans supporting seasonal campaigns, product launches, brand initiatives and key business priorities. 
• Build and maintain relationships with leading editors, journalists, producers and influential media voices across fashion, lifestyle, wellness, business, sport and culture. 
• Drive proactive storytelling opportunities that elevate Vuori's brand positioning, visibility and cultural relevance. 
• Lead media outreach, editorial previews, product seeding and ongoing press engagement, developing compelling pitches, press materials and brand narratives. 
• Partner with senior leadership in corporate storytelling, executive visibility and reputation-building initiatives. 

Digital Media & Cultural Relevance 

• Cultivate relationships across the evolving media ecosystem, including digital-first publications, Substack writers, independent journalists, newsletters, podcasts and creator-led editorial platforms. 
• Identify emerging media platforms, cultural conversations, and storytelling formats that expand Vuori's reach and relevance. 
• Develop innovative earned media opportunities that extend beyond traditional press placements and connect with influential audiences. 
• Partner with Social, Influencer, and Content teams to amplify earned storytelling across relevant channels. 

Entertainment, Celebrity & VIP Relations 

• Drive organic entertainment and celebrity PR opportunities that strengthen Vuori's cultural relevance and brand desirability. 
• Build and maintain relationships with celebrity stylists, publicists, talent representatives and entertainment industry partners. 
• Identify strategic VIP seeding and organic placement opportunities surrounding premieres, festivals, awards season and other culturally relevant moments. 
• Collaborate with Influencer and Partnerships teams to ensure alignment across entertainment initiatives and broader brand priorities. 

Vuori House LA & Media Engagement 

• Lead media engagement strategy and editorial programming at Vuori House LA, positioning the space as a destination for editors, stylists, tastemakers and influential industry voices. 
• Develop strategic media previews, editorial appointments, product showcases and intimate industry experiences that foster relationships and generate earned storytelling. 
• Partner cross-functionally to align programming with seasonal launches, brand campaigns and key cultural moments. 

Agency Management & Integrated Brand Initiatives 

• Serve as the primary day-to-day lead for external PR agency partners, establishing clear priorities, objectives, and performance expectations. 
• Lead earned media strategy for key brand events, launches and activations, identifying opportunities to generate coverage and extend cultural conversation. 
• Collaborate with Brand Marketing, Social, Influencer, Partnerships and Brand Activation teams to ensure cohesive storytelling across initiatives. 
• Identify opportunities to connect editorial coverage, entertainment visibility and brand experiences into integrated communications strategies. 

Measurement & Team Leadership 

• Own PR reporting and performance analysis, evaluating earned media through coverage quality, audience relevance, sentiment, share of voice and brand impact. 
• Monitor media trends and competitive activity to identify opportunities and inform future strategies. 
• Manage day-to-day PR budgets, agency resources, and program execution. 
• Lead and mentor team members, foster collaboration, accountability and professional development. 
• Support the Senior Director with strategic planning, executive reporting, and long-term communications priorities. 

Who you are: 

• 8+ years of experience in public relations, media relations or brand communications, ideally within premium fashion, lifestyle, wellness, sport or consumer brands. 
• Established relationships across leading fashion, lifestyle, wellness, business and culture media. 
• Strong understanding of the evolving media landscape, including digital-first publications, independent media, Substack, newsletters, podcasts and emerging platforms. 
• Proven success developing impactful earned media strategies, securing high-profile coverage and creating culturally relevant brand storytelling opportunities. 
• Experience working with celebrity stylists, publicists, talent representatives or entertainment media preferred. 
• Demonstrated ability to identify cultural trends and translate them into proactive communications opportunities. 
• Experience managing PR agencies, media events, budgets and cross-functional initiatives. 
• Strong understanding of earned media measurement, reporting and performance analysis. 
• Exceptional written and verbal communication skills, relationship-building abilities and sound judgment. 
• Strategic, creative and highly organized, with the ability to balance big-picture thinking and hands-on execution. 
• Collaborative leadership style with experience managing and developing team members. 
• Ability to travel and attend industry events and media engagements as needed. 

Our investment in you:

At Vuori, we’re proud to offer the following to our employees: 

• Health Insurance 
• Savings and Retirement Plan  
• Employee Assistance Program 
• Generous Vuori Discount & Industry Perks 
• Paid Time Off  
• Wellness & Fitness benefits  

The salary range for this role is $137,000 per year - $160,000 per year. This role is bonus eligible. 

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.