Sr Product Manager, Lifecycle

PlayStation Studios is in the process of building Lifecycle Management as an emerging capability to better support and operate live service games. Lifecycle Product Management focuses on designing, operating, and evolving player experiences across the full player journey, from onboarding and engagement to retention, winback, and monetization.

As a Senior Product Manager, Lifecycle, you will help studios use our player engagement tools and services to deliver exceptional live service experiences. This role sits within SIE’s central live services group and embeds closely with game studio teams as part of a cross-functional lifecycle pod. You will focus on the operational use of lifecycle tooling (e.g., campaign management, segmentation, experimentation, and in-game messaging) to support product goals and player experience vision.

Under the guidance of the Director of Product Management, you will help plan, set up, and operate lifecycle programs in-market, partnering with studios to grow player retention and engagement. Over time, you will also contribute to reusable operational workflows, best practices, and playbooks that can be scaled across titles. This is an excellent opportunity for a Senior Product Manager who is highly organized, detail-oriented, comfortable with data, and excited to work hands-on with tools and cross-functional teams.

• Operate and optimize lifecycle programs within in-game channels using central tooling, with a focus on segmentation, personalization, and timing to support studio-defined goals.

• Optimize in-game messaging strategy to meet retention and monetization goals, proposing new campaigns and tactics based on data-informed learnings.

• Translate studio and game team objectives into concrete operational plans: campaign setups, player segments, triggers, and experiments.

• Maintain and prioritize an operational backlog and calendar of lifecycle activities, coordinating with studio partners around updates, events, and content releases.

• Use analytics dashboards and reports to monitor key metrics (e.g., retention, engagement, conversion) and recommend adjustments to campaigns and player touchpoints.

• Partner closely with Game Design, Product, Marketing, Analytics, Engineering, and Creative teams to ensure lifecycle operations are aligned with game roadmaps and player needs.

• Document and share learnings, standard operating procedures, and templates back into shared lifecycle playbooks to improve operational efficiency and consistency across titles.

This role is accountable for helping game teams deliver lifecycle campaigns efficiently and in a timely manner to match release goals. In success, this role will actively improve player satisfaction through well-operated campaigns, experimentation, and continuous optimization of how we use our tools.

• Minimum of 3–5 years of experience in product management with hands-on knowledge of live operations, digital marketing, CRM, and digital products, tools, and campaigns.

• Experience working with dashboards or analytics tools (e.g., Looker, Tableau, Amplitude, or similar) and using data to evaluate performance and propose next steps.

• Demonstrated ability to collaborate across functions (for example with Marketing, Analytics, Design, Creative, or Operations) to deliver projects or campaigns.

• Strong organizational skills with attention to detail, and comfort managing multiple workstreams in a fast-paced, live-ops environment.

• Clear written and verbal communication skills, with the ability to turn complex requirements into structured plans and tool configurations.

• Strong understanding of player behavior, game design, and live service models, with a passion for creating engaging and relevant player experiences.

• Experience operating or supporting lifecycle, CRM, marketing automation, or experimentation tools in a production environment.

• Familiarity with multiple types of live service games, including premium and free-to-play, and general games-as-a-service (GaaS) models.

• Good understanding of experimentation concepts (e.g., A/B testing) and how to apply them operationally.