Sr Product Marketing Manager - Strategic Buyer & Security

Kentik is the network intelligence platform for modern infrastructure teams. Unlike traditional monitoring and observability tools, we demystify complex network operations, enabling organizations to deliver applications and innovation at scale. Built by network experts to make critical insight accessible to every engineer, Kentik is the real-time source of truth that understands every network in context — from data center to cloud to the internet. This single platform unifies and correlates cloud, device, flow, synthetic data to turn telemetry into action. Market leaders like Akamai, Booking.com, Dropbox, and Zoom rely on Kentik to run, manage, and optimize their networks.

• Develop buyer persona strategy, messaging, positioning, and storytelling for executive and security-focused buyers across Kentik’s platform
• Own buyer journey mapping and help develop GTM strategy and programs to optimize the journey for enterprise and service provider buyers
• Own strategic messaging and enablement for DDoS Defense, integrating it into broader network intelligence, risk mitigation, and resiliency narratives for both enterprise and service provider audiences
• Strategize and execute product launches for security solutions, positioning both technical value and business outcomes
• Own Kentik’s value selling assets and create ROI models, cost calculators, and business value assessments (BVA) to equip sellers for high-level value conversations
• Create and deliver enablement materials focused on executive personas (e.g., decks, playbooks, objection handling for business cases)
• Co-own security-related competitive intelligence with Product Management and develop effective executive- and security-focused battlecards
• Collaborate with revenue marketing to support integrated campaigns targeting strategic buyer personas
• Work closely with PMMs aligned to practitioner audiences to ensure cohesive storytelling from practitioner value to executive impact
• Partner directly with Product Management and Sales Leadership to gather field insights, win-loss analysis, and continually optimize GTM
  

• 5+ years of experience marketing to CIO, CTO, VP Infrastructure, CISO, VP Operations, or similar personas in B2B SaaS, infrastructure, or cybersecurity spaces
• Skilled at articulating complex infrastructure and security solutions (e.g., DDoS mitigation, network observability, cloud networking) in terms of business risk, operational resilience, and strategic advantage
• Experience developing strategic sales tools like ROI calculators, business value assessments, benchmark reports, and risk narratives
• Knowledgeable about enterprise and/or service provider network architectures, operational models, and the shifting demands of digital, cloud, and AI transformation
• Excellent communication skills, and ability to channel expertise and opinion into effective partnerships with internal stakeholders and field enablement sessions.
• Self-directed, collaborative, highly organized, and motivated to drive measurable GTM outcomes
• Strong familiarity with the buying process for complex technical solutions, including multi-threading and executive sponsorship dynamics

Nice to have:

• Experience working on successful pricing and packaging initiatives or developing pricing strategy

Kentik is a fully remote company that operates globally. We seek professionals that will help us thrive as an organization, and in turn, to broaden and enhance your career. We’re very thorough in the interview process to understand your skills and how they will relate to your successful growth here at Kentik. Our compensation philosophy encompasses a fair program for all in order to attract, engage and retain talented individuals who will drive our business and wow our customers.

The compensation range for this position is: $145,000 - $195,000. This range reflects the low and high end of the U.S. compensation range Kentik reasonably and generally expects to pay the hired candidate in this role. The actual compensation offered may be lower or higher than the stated range depending on various factors, including but not limited to:

• Experience with the skill sets required for success
• Demonstrated competencies and potential 
• A geographic market-based approach

In addition to a great career opportunity, Kentik offers stellar benefits for our employees, which include:

• 100% of premiums are paid by company for health, vision and dental coverage for you and your dependents
• Additionally, an annual Health Reimbursement Account (HRA) of $3,000 for an individual or $4,500 for a family
• Paid family & medical leave 
• Open PTO, a quarterly Wellness Day, and a minimum of 10 paid holidays
• 401(k) retirement account
• Home office reimbursement 
• Stock options

Note: Benefits are as listed for all US full-time employees. For compensation, international applicants will be treated equitably in relation to the laws applicable within the countries in which we operate.

The true meaning of Kentik is visibility. We’re committed to making sure everyone feels empowered to use their voice, has a sense of belonging, and is represented at Kentik. 

We don’t look for individuals who fit the culture, but those who will continue to add to the culture.
We encourage everyone to apply, especially those individuals who are underrepresented in the industry: people of color, LGBTQI+ community, women, individuals with disabilities (both seen and unseen), veterans, and people of any age or family status. 

Kentik is committed to creating an inclusive interview process. If you require a reasonable accommodation during the application or interview process, please reach out to [email protected].

Come as you are!
You will be working at a fast-growing, well-funded startup alongside industry thought leaders and network aficionados as we build the future of observability and set the high bar for how network operations and digital businesses should run. With a competitive salary and amazing benefits on top of the meaningful and challenging projects you’ll take on, we’re sure you’ll enjoy joining the Kentik team.

#li-remote