Sr Product Marketing Manager

Own the strategy, creation, and management of sales enablement content that helps sellers confidently position Acrobat and Acrobat Studio to IT and line-of-business audiences. From playbooks and pitch decks to demos and competitive guides, you’ll turn product and customer insights into clear, compelling materials that move deals forward. 

Work with Product Marketing, Sales Enablement, and Coordinated Marketing to ensure seller readiness. 

To thrive here, you’ll need to be part strategist, part storyteller, and part operator. Turn visions into strategies, explain tech's business impact, blend innovation with seamless implementation. 

If you love crafting content that connects insight to impact—and helping teams tell great stories that sell—this role is for you. 

What You’ll Own 

• Build and maintain Acrobat’s sales enablement content strategy and roadmap—anchored to our go-to-market priorities and sales motions. 

• Develop high-impact sales assets that give sellers clarity and confidence: 

• Sales playbooks and persona decks 

• Competitive battlecards and objection-handling guides 

• Demo scripts and short demo videos 

• Customer proof points and win stories 

• Partner with Product Marketing, Sales Enablement, and Product teams to translate product value into business impact for IT and line-of-business audiences. 

• Align enablement materials with integrated campaigns, ensuring a seamless customer narrative across marketing and sales. 

• Partner with the Content Program Manager to manage content updates, localization, and distribution across global teams. 

• Gather feedback from field and partner teams to measure content performance and refine enablement effectiveness. 

• Model what it means to lead by doing—balancing creativity with execution and attention to detail. 

What You Bring 

• 6+ years in B2B product marketing, sales enablement, or content marketing—ideally in SaaS or productivity platforms 

• Proven track record of developing compelling sales narratives, decks, and collateral for technical and business audiences 

• Deep understanding of B2B buyer journeys and enterprise sales motions 

• Strong storytelling, writing, and presentation-building skills—you make complex value simple and compelling 

• Experience developing sales tools and programs that drive adoption and impact 

• Comfort working in highly matrixed environments, aligning multiple teams and priorities 

• Curiosity about AI, automation, and the future of work, and how those trends shape customer conversations 

• A bias for action—you get things done, even when the path isn’t fully defined 

• BA/BS Degree preferred OR equivalent practical experience

Bonus Points If You Have 

• Experience supporting enterprise or multi-segment sales cycles 

• Background in content strategy, executive comms, or training enablement 

• Comfort working directly with field teams to gather insights and feedback 

• Background in managing content and working with agencies  

• Experience launching or repositioning a product in a shifting competitive landscape 

• A strong sense of narrative instinct and attention to brand tone and voice 

What Success Looks Like 

• Sales teams feel confident and equipped to tell Acrobat’s story—from IT to LOB 

• Enablement content is clear, on-message, and consistently used across the field 

• Campaigns and sales conversations align under one cohesive Acrobat narrative 

• Feedback loops turn field insights into smarter, more effective assets 

• You help make Acrobat’s business story resonate, internally, externally, and everywhere in between